How to Be Unmissable in a Sea of AI Slop
As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop.
Every piece of content looks and sounds exactly the same.
Knowing how to be unmissable in a sea of AI slop has never mattered more.
And yet most business owners are making it harder for themselves by doing the exact thing that blends them in.
The impact is that you’re now trying to get the attention of your ideal clients when they are zoning out and disengaging. The long term impact is WORSE because AI Slop will ruin brand reputations.
This isn’t fear mongering either – the data AND consumer behaviour both back it up.
When AI started becoming a thing in 2023, the sentiment was mostly positive. People felt excited to use it, and boy did they ever. But now thanks to overuse and the resulting AI slop fest, consumer enthusiasm and even consumer acceptance for AI-generated content has dropped significantly.
Gen Z is the most unforgiving. They’re unfollowing, muting, and blocking accounts that like slop. And forecasters are predicting this is going to push even more people off platforms altogether – seeking respite from the slop anywhere else.
So what does this mean for you, the business owner?
Well obviously, if you are going to use AI to create your content, proceed with caution.
Be aware that your consumers are thinking about this when making purchase decisions, so you need to make sure your content isn’t giving off AI slop vibes.
How?
In today’s episode of the How I Do Content Podcast, I’m sharing 3 things you can do this week to make sure your content is unmissably, undeniably, un-AI-ably YOU – and how to be unmissable in a sea of AI slop for the long haul.
So let’s get into it.
Nobody Cares What You Post About. They Care What You Think.
The biggest mistake I’m seeing right now is people creating content around topics. Topics that everyone is creating content around. You see where I’m going with this?
You sit down to create content and your brain goes straight to – what should I post about today?
So you pick a topic – content batching, launching, growing your email list, AI. And then you write something that explains what it is and why it’s important.
It’s very one-dimensional. And it also adds nothing valuable to the conversation. You would honestly be better off posting nothing. Seriously.
What you need to do instead is to shift perspective. Come at the topic from a different angle and add a dash of your unique blend of magic to the mix.
What is YOUR opinion on this topic?
The thing you actually believe that maybe others in your industry don’t.
The reason your dream clients should listen to YOU instead of the other person.
And the thing is, AI can’t give you this perspective or opinion – because it’s YOURS. AI will give you the safe, middle-of-the-road, won’t-piss-anyone-off version that also won’t land with anyone.
But your perspective is shaped by years of working with real humans, watching what works, watching what doesn’t, noticing the patterns no one else has named yet. That’s yours and yours alone.
And it’s what will help you be unmissable in the sea of AI slop.
So before you ask old mate Chatty G or Claudette what topic you should post – take a moment to think first. What do you actually feel, think, believe, even hate, about this topic that’s different from what everyone else is saying?
Make Your Messaging Un-AI-able
The second move is making sure your messaging is something AI literally can’t replicate.
And here’s what I want you to understand: AI is a large language model – which means it works by predicting the most statistically average response based on everything it’s ever been trained on. And it’s been trained on the internet. Which means every generic, surface-level, middle-of-the-road piece of content ever published.
So when you ask it to write something, it doesn’t think. It averages. It gives you the most expected, most probable version of what that content should sound like based on everything that already exists.
That’s why AI content all sounds the same. Because it literally IS the average.
So if you want your messaging to stand out, you need to fill it with the things AI can’t pull from its sources.
The stuff that only exists in your brain, your files, your client notes. Things like:
- The exact words your ideal client used in your last discovery call to describe their problem and the solution they are searching for
- The specific result you helped a client reach last month and the story behind it. What were they dealing with, what did you change, what shifted.
- The pattern you’ve noticed across the last thirty humans you’ve worked with that you’ve never actually heard anyone else name out loud.
- The unpopular opinion you hold that most people in your industry would push back on.
These are the lived experiences AI literally can’t come up with on its own – they’re unique to you.
And this is what your dream clients are starving for right now. They want content that’s specifically FOR THEM.
The good news is you don’t have to ask AI to do shit because you already have everything you need. It’s sitting in your DMs, your discovery call notes, your client wins, your own lived experience of doing this work every single day.
So next time you sit down to create – don’t start with the point you want to make. Start with the receipt. The real client story, the actual words someone said to you, the specific result. Build the content around that. The point will be ten times more powerful because it’s grounded in something real that only you have.
Raise Your Own Bar
Now here’s the uncomfortable truth for you.
Most of the AI slop clogging up your dream client’s feed wasn’t created by AI alone. It was created by a human who stopped making decisions.
They outsourced their voice to AI. Then they outsourced their judgement. And now they’re just a part of the AI conveyor belt – generating, scheduling, posting, repeat.
Never stopping to ask whether any of it is actually good or remotely helpful for your ideal client.
And that’s how you become part of the problem you’re trying to stand out from.
So the third move is deceptively simple: raise your own bar.
Before you hit publish on anything (AI assisted or not) ask yourself this – Would I actually stop scrolling for this? Is this genuinely worth someone’s time, attention, and brain space?
Because truthfully, a lot of content that gets published shouldn’t. It adds nothing, it says nothing and it just clogs up the online space with more slop.
You’re not a content machine. You’re a human with a brain, a heart, a perspective, years of experience, and something genuinely worth saying.
AI is the tool. YOU are still the one in charge of whether what comes out the other end is actually worth putting your name on.
So slow down. Create less if you have to, but make what you do create count.
The businesses who figure out how to be unmissable in a sea of AI slop are the ones creating content worth giving a shit about.
Sign up for How to Tell + Sell in the Age of AI
If today’s episode landed and you’re thinking ok yes, I actually need to nail this messaging thing – I want to tell you about something I’m running on Tuesday 9th June.
It’s a free masterclass called How to Tell + Sell in the Age of AI. If you want to know how to stand out, win dream clients on repeat, and actually use AI without becoming part of the slop – this is where you come.
And because the 9th of June is right before my 7th business birthday, everyone who shows up live is getting a present from me. I’m not telling you what it is. You just have to be there.
It’s free, it’s live, and I’d love to see you there.
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