5 ways to make 2023 easier (and generate more cash)

How to Stand Out Online in a Saturated Market with Claire Smith

One thing I hear a lot is “there are hundreds of other [insert what you do here], how am I meant to stand out online and get clients?”

Think about how many plumbers, electricians, business coaches, photographers there are – yet new businesses are always popping up. If there wasn’t a market for these services – that wouldn’t be the case.

Your soulmate clients are out there searching for you, so what are you doing to get noticed?

Standing out online in a saturated market can feel difficult but it’s not impossible.

Today’s guest on the How I Do Content Podcast is someone who has done just that! I’m talking with my friend and fellow Perth biz legend – Claire Smith.

stand out online in a saturated market

Let me officially introduce you to Claire

Claire is a family photographer in Perth and she creates images to last a lifetime – a legacy.

Photography became her passion because she loved capturing her kids doing their thing.
Whatever it was that was lighting them up in that moment, she wanted to capture it.

And she’s turned that passion into a thriving photography business in a short amount of time.

I love Claire’s story! In today’s episode she shares her advice on how to stand out online in a saturated market, the role content has played in building her business and how she deals with everyone’s mate, imposter syndrome.

If you’ve ever said to yourself, I can’t start my business because there’s too many [insert what you do] or no one will ever buy from me because I’m not doing anything special or new – you MUST listen to this episode.

Things You’ll Learn in This Episode of How I Do Content

  • Claire’s advice on how to stand out online in a saturated market
  • The role content has played in building a thriving photography business
  • How to get comfortable with imposter syndrome so you can keep moving your business forward

Connect with Claire Smith

  • Follow Claire on Instagram here
  • Education for Photographers here
  • Find out more here 
stand out online in a saturated market

Want More?

⚡️ Instagram: @thesocialbolt

⚡️  Take the quiz! Discover Your Unique Blend of Content Magic here

⚡️  Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business here


Content & launch wizard, business coach, podcaster & your new teacher

Combining my love of writing and degree in marketing, my services are designed specifically to support businesses (like yours) with their online strategy and content must-haves


The Bolt Framework

Create 1 month of content in just 5 easy steps!