Selling Transformational Offers as a Motherhood Mentor
Welcome back to Messaging on the Mic – the four-week mini-series inside the How I Do Content Podcast where I review the messaging of four different businesses and show you how to take your content from “it’s fine” to in-demand with Beyoncé-level clients.
In Volume 1, we dived into the world of funnels and automation.
And in Volume 2, I reviewed the messaging of a Career Coach.
This week, I’m reviewing the messaging for a motherhood mentor and matrescence guide.
Introducing this week’s wizard: Motherhood mentor and matrescence guide.
They support mums in their first five years of motherhood with the reconditioning, repair and rebuilding they’re actually craving – not just more parenting advice.
Their work is grounded, powerful and deeply personal – but like many practitioners who do incredibly transformative work, they’re struggling to convert that value into actual sales.
In their own words, their biggest challenge is: “Getting people to buy! Sharing the value and importance of getting peer support and mentoring.”
And the question this wizard most wants me to answer is: “How can I make this so magnetic I get more people looking and purchasing my services?”
So let’s dive into the most important things when selling transformational offers as a motherhood mentor, using my Bolt 3D Framework – because messaging that doesn’t create Desire, Demand, and Differentiation… doesn’t convert.
DESIRE – What does your audience really want?
This wizard’s audience isn’t just “mums” – they’re women navigating the identity change that comes with early motherhood. They’re tired, they feel invisible, and they’re constantly second-guessing their instincts because the mainstream narrative doesn’t speak to their actual lived experience.
They don’t just want support. They want:
- To feel like they’re not broken
- To be surrounded by people who get it
- To reconnect with themselves – not just as a mum, but as a whole person
And right now, this wizard’s messaging speaks to parts of this. But if they want it to be magnetic – they need to name those desires more explicitly and consistently.
Because when you don’t clearly and consistently name what your dream client wants – they won’t see themselves in your message, they won’t realise it’s for them, and they’ll scroll past without ever knowing you had exactly what they needed.
And this matters even more for mums – because they’re probably not searching for ‘mentoring’ or ‘matrescence support.’
They’re searching for a lifeline. For relief. For someone to name the thing they haven’t had the words for.
Selling transformational offers as a motherhood mentor means you need to clearly name their desires.
This is like flipping on the light – they feel seen, safe, and more willing to say ‘yes’ to themselves.”
Try this instead: “You don’t need fixing. You need to be witnessed by women who get it. This isn’t just peer support. It’s your reminder that you’re not alone – and never were.”
Or: “You’re not ‘too much’ or ‘not enough’ – you’re a mum moving through one of life’s biggest transitions. I hold space for you to come home to yourself.”
That hits deeper than “peer support” or “mentoring” because it mirrors what their audience feels – not just what they offer.
DEMAND – Why does it matter right now?
When it comes to selling transformational offers, urgency is often the missing piece.
One of the reasons people aren’t buying? Because they don’t feel urgency.
Not because it’s not urgent or important – but because most mums don’t act on support offers because they’ve been conditioned to believe:
- Overwhelm is normal and part of the gig
- Self-sacrifice is expected
- Asking for help is indulgent or unnecessary
- “Now isn’t the right time” – because the to-do list is never-ending
So unless the messaging interrupts that belief loop and reframes the cost of not getting support, they’ll just keep pushing through
This wizard’s job is to reframe why this matters now – not in six months, not when the kids are older, not when things calm down (because they never do).
If your audience doesn’t feel urgency, they won’t prioritise your offer – even if they desperately need it.
Try this: “You can keep waiting for things to feel easier… or you can choose support that meets you where you are – before the burnout takes hold.”
Or: “The longer you push through alone, the harder it gets to hear yourself underneath the noise. Support isn’t a luxury – it’s your lifeline back to clarity.”
When you show them the real cost of doing nothing, in terms of their energy, identity, emotional wellbeing – they’re more likely to act now, not later.
DIFFERENTIATION – Why you, not another motherhood mentor and matrescence guide?
This wizard brings a unique combination of lived experience, deep training, and a powerful perspective on matrescence that sets them apart.
But if that’s not being communicated clearly and consistently? People will assume their offer is the same as all the other similar offers.
Because when your dream client sees your content, they’re not looking at it in isolation.
They’re looking at it while also:
- Scrolling past 15 other motherhood coaches, therapists, and support circles
- Wondering if what you offer is “just more of the same”
- Debating if it’s worth investing their limited time, energy, and money
If you don’t clearly communicate what makes your offer different – your audience won’t do the mental labour to figure it out. I mean why would they?! They’ll assume it’s just another option… or worse, not the right one for them.
A lot of mums already feel guilty spending time or money on themselves – so selling transformational offers means that unless it’s obvious that your offer is exactly what they’ve been looking for, they’ll default to doing nothing.
Here’s what makes this wizard the obvious choice:
- They’re not teaching “parenting tips” – they’re holding space for your personal evolution
- They blend emotional validation with practical recalibration
- They get it – not from a textbook, but from walking this path themselves
So let’s say that directly in your content: “This isn’t a support circle where you vent and leave. It’s a recalibration of who you are – with women who get it, guided by someone who’s been there.”
Or: “I’m not here to fix you. I’m here to help you remember who you are beneath the noise of motherhood and the pressure to be everything to everyone.”
Because sounding supportive is nice – but sounding like you’re the one who truly gets it? That’s what turns interest into “I’m in.” And that’s the key to selling transformational offers.
Messaging in action through your content
Now, this wizard mentioned one of their biggest challenges is getting people to buy – especially when it comes to sharing the value and importance of peer support and mentoring.
So I’ve had a look at one of their recent Instagram posts – the one that shares this quote: “A mother is never alone with her child present, and yet she can feel deeply lonely.”
The caption expands on matrescence, the contradictions of motherhood, and how the real experience rarely matches the shiny surface. It’s grounded, tender, and real – which is what this wizard does so well.
But here’s how she can take this post from insightful to irresistibly compelling using the Bolt 3D Framework:
DESIRE – Make the transformation tangible
The post speaks to what mothers feel – the loneliness, the complexity – but what’s missing is a clear “what’s possible instead?”
Try adding: “What if you didn’t have to carry the contradiction alone? What if support wasn’t a last resort – but the start of feeling whole again?”
And follow with the result: “Inside Mother Medicine, you’ll be surrounded by women who don’t need you to explain or justify. You’ll feel held, heard, and more like yourself again – even on the hardest days.”
DEMAND – Show why it matters now
There’s a weight to the message, but the urgency is unspoken. To sell, you need to name it.
Try: “You can keep pushing through the lonely, unspoken moments – or you can choose to be seen. Support isn’t a luxury – it’s your way back to yourself.”
This is what builds urgency without pressure – it simply names the cost of continuing alone.
DIFFERENTIATION – Own what makes you the one
This post ends with “Mother Medicine is coming…” – which is a great teaser, but it’s not enough. You need to show why they should care and what makes this offer different to everything else.
Try: “Mother Medicine isn’t just another circle where you swap tips and nod politely. It’s a recalibration of your nervous system, your identity, and your sense of self – held by someone who’s walked this path with you.”
Because your dream client is cautious about where she invests her time, energy, and trust – so your messaging has to make it crystal clear that this is the space that sees her, holds her, and helps her come home to herself. That’s what makes you stand out. That’s what makes you the obvious choice.
The Big Question: How can I make this so magnetic I get more people looking and purchasing my services?
So the truth is, your work is already powerful. But powerful doesn’t always translate especially online, where your dream client is tired, sceptical, and conditioned to keep herself small.
You’re competing with a lot of shiny objects – so how do you make your messaging magnetic and attract those dream clients?
You need to speak directly to the mum who’s scrolling at 9:37pm, holding the weight of the day, and wondering if anyone really sees her.
Here’s how to make your messaging do that:
- Name what she’s feeling – in her language. Not clinical terms or high-level concepts – but the exact thoughts she’s having at 9pm when the house is finally quiet and she feels like she’s disappearing.
- Show her what changes when she chooses support. Not just “you’ll feel supported”, but: you’ll feel like yourself again, like you’re not broken, like you don’t have to carry it alone anymore.
- Make it obvious why you. Not just what the space includes, but why you’re the one who built it, why it’s different, and why it’s built for women like her.
Magnetic messaging isn’t about saying more – it’s about saying what matters.
When your dream client reads your content and feels like you’re naming her experience better than she can – that’s what gets her to stop scrolling, click through, and say yes.
Ready to Make Your Offer the Obvious Choice?
If today’s episode has you realising your offer is great – but the way you’re talking about it isn’t landing with the people it’s meant for…let’s change that.
Join me for The Obvious Choice Offer™ Workshop – a FREE 60-minute live session where we’ll workshop your messaging together in real time.
You’ll walk away with the exact words to:
- Speak to what your dream clients actually want
- Show them why it matters now
- Position yourself as the clear choice not just another option
This is practical and hands-on. By the end, you’ll have 3 message-ready assets you can use immediately in your content, sales page, or pitch.
Because when your messaging lands? Your offer sells.
So join me on Tuesday the 8th of July and let’s make your offer impossible to ignore.
