The State of Content Creation in 2025
Let’s set the scene for what it’s like to create and share content in the online space in 2025.
Because it can be a bit of a challenge, right?
On one hand, there’s more content than ever before. Every moment, gurus are handing out tips to 10x your business on Instagram, trends are rising and falling faster than you can keep up, and AI has made content creation quicker and easier than ever before.
So why does content creation still feel so difficult?
Despite AI making content creation faster, other challenges remain. Between the unpredictable political and economic climate, the never-ending content treadmill, and the feeling that you’re working a full-time content job without the paycheck to match – it’s no wonder you might be questioning, what’s even the point?
Which is why in today’s episode of the How I Do Content Podcast I’m going to share the exact content working best for me right now including my best performing content from the last 3 months.
This isn’t about chasing trends, going viral, or finding a magic hack to 10x your business overnight.
Instead, I’m sharing the proven content strategies that actually work in 2025 – from a Wizard who’s been creating high-converting content for over six years.
Step One: Nail Your Micro-Messaging First
Before we dive into the exact content working best for me right now and why, let’s address the most important foundation for content that converts: your micro-messaging.
While trends shift faster than ever, one thing remains essential: clear, compelling, and differentiated messaging.
Here’s where most people go wrong:
- They chase trends without a solid messaging foundation.
- They rely on AI to generate content without injecting their unique perspective.
- They mimic what the latest business guru is saying instead of crafting their own angle.
But here’s the thing…
- Going viral does not guarantee sales.
- 10k followers does not equal 10k clients.
- 10k likes does not mean 10k in revenue.
Instead, your messaging is the foundation for everything in your business.
When you nail your micro-messaging first:
- You always know what will resonate with your dream clients and build trust so they’re ready to take the next step with you
- You can create content quickly and consistently while ensuring everything you put out is on-brand and aligned with your audience’s needs
- You have a message bank of ideas so you’re never starting from scratch or wondering what to share to attract Beyonce level clients
In 2025 if you don’t have clear, compelling and differentiated messaging it will be a whole lot harder for you to not only get your content in front of your dream clients but also convert them into paying clients.
You need to create content for visibility and conversion in 2025.
The Shift Towards Thought Leadership & Trust-Building Content
With AI-generated content flooding the internet, thought leadership is more valuable than ever.
But here’s the distinction:
- Knowledge = sharing information.
- Thought leadership = changing how people think.
If you’re simply sharing tips and tricks, your audience will take what they need and move on. But if you establish yourself as a thought leader, people will come to you to rethink their entire approach.
The Magic Formula of Thought Leadership Content:
What you know + What you believe + How you solve problems differently
This means:
- Infusing personal experiences.
- Taking a clear stance (not just sharing generic advice).
- Showcasing your unique magic—not just what you do, but how and why you do it differently.
Ask yourself → If someone landed on your content today, would they immediately know what makes you different? Or would they just see another business saying the same thing as everyone else?
My best performing content from the last 3 months
Let’s break down the exact content working best for me right now by looking at the data.
Top Static Post: “In a world full of dupes, be an OG.”
This post resonated because dupe culture has killed originality.
It challenged the AI-driven content landscape and encouraged business owners to differentiate themselves.
Top Reel: A take on the “I’m 39 but I’m not ashamed to admit…” trend.
Now the reason I chose this trend is because it’s an opportunity to really practice thought leadership and share my personal experience as both a business owner and as a woman.
I created my own “viral” moment and I did it being authentically me.
Lesson: Trends can work but only if you infuse your unique perspective.
Podcast
Best Solo Episode: Episode 184 – Get Them Hooked on You
Focused on how to create compelling hooks that capture attention and drive conversions.
Best Guest Episode: Episode 185 – Are Online Courses Dead? with Jessica Tutton
Challenged the narrative that online courses are “dead” and provided actionable insights on evergreen course sales.
Email Marketing
Top 3 Emails:
- No One Cares About Your Dog – 61% open rate.
- How I’m Navigating Grief While Running My Business – 56% open rate.
- 40 Business & Life Lessons for 40 Years – 56% open rate.
The common theme? Personal experiences and storytelling outperform generic value-based content.
What This Means for You (and your content) in 2025
The key takeaway? AI can’t replace YOU.
Yes, AI can help streamline content creation, but your thoughts, experiences, and unique voice are what set you apart.
If you want to build a profitable, sustainable business in 2025, your content strategy needs to focus on:
- Micro-Messaging: Get clear on what makes you different.
- Thought Leadership: Shift from sharing tips to shifting perspectives.
- Personal Storytelling: Infuse your real-life experiences into your content.
- Omnichannel Marketing: Don’t rely solely on social media – use email, podcasts, and other channels to deepen relationships.
Join Micro Messaging
If you want to become known as a Dumbledore-level Wizard in your industry and attract Beyonce-level clients on repeat…
Your messaging + marketing can’t sound like every other muggle in the online space – a brilliant and powerful biz wizard needs messaging to match.
And that’s what I teach you inside Micro Messaging!
Early bird pricing means you save $500 off the full price of the program when you sign up before tomorrow (Wednesday 19th March).
You really can’t afford to ignore your messaging so if you want my help to craft your unique money-making micro-messaging – tap your wand and sign up here
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⚡️ Instagram: @thesocialbolt
⚡️ Download my Marketing Prompts For Client Converting Content here
