Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match.
It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”.
When you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business.
I don’t want messaging to become something you don’t siriusly consider because (and I can’t say this enough) your messaging really fucking matters.
Messaging is what turns lurkers into clients faster than Harry Potter chasing the Golden Snitch.
Messaging is how you clearly and confidently position yourself and your offer as the ONLY solution to the problem your dream clients want to solve.
And messaging is the thing that’ll help you cut through the noise, and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW!
So, in this episode of the How I Do Content Podcast, I share how messaging changed the game for my business. Specifically, how micro messaging helped me create a multi 6-figure offer in my business.
While every other Ron, Harry and Hermione are talking about messaging the same way – the magic is in the micro. And, in 2024, it’s the micro-messaging shifts that have the biggest impact.
This isn’t an episode filled with basic witch filler – I’m about to drill down into the specifics of micro messaging, and how I used it to sell out my most premium offer.
Ready? Let’s dive in.
It really grinds my gears when experts in the online space make it sound like a basic witch concept so they can jump on the messaging bandwagon.
They simply don’t do it justice.
I’ve been speaking about the importance of messaging for over 4 years. It’s ALWAYS been part of my process, and, if you ask any of my clients (past or current), they’ll tell you I always bring it back to messaging.
Messaging is the anchor point for the work I do.
I want to really highlight the importance of messaging, because even though it’s currently having its moment in the sun – it’s often overlooked for the shiner and more fun elements of marketing.
The key to EVERYTHING you do in your business.
It’s the glue that holds your business together. And, when you know how to master the micro elements of your messaging, that’s when the magic happens!
So not only do you need to consider your micro messaging for your brand, your offers, your content, and your launches…
For each of these parts of your business, you ALSO need to focus on the 3 essential elements of micro messaging – Desire, Demand and Differentiation. Aka, The Bolt 3D Framework.
There’s a lot more to messaging than simply repetition and consistency. And when you’re trying to figure out if your messaging is or isn’t working – there’s no one blanket answer or solution. It’s about knowing the different elements and their role in your overall messaging.
I’m going to speak to this from the point of view of The Bolt 3D Framework…
It should come as no surprise to you that I start here – because magic messaging starts with desire.
When it comes to micro messaging and creating desire – this relates to how you talk about/to your ideal client.
Point A: where they are right now, and what they’re currently navigating, experiencing, and feeling.
Point B: where they want to be instead; what they truly desire and are dreaming of.
Your messaging needs to help your ideal client self-identify that your offer is for them – that it’s going to solve a specific problem they have right now and get them what they want (desire) instead.
For my Magic Marketing Mentor series, I had to focus on speaking to my ideal client – the wizard who was ready to take their business to the next level to:
Now there are actually many micro elements that make up this overall desire. So you need to make sure you’re highlighting that overall desire, and then also breaking it down in a way so your ideal client reads your content and thinks, “is this fucking play about us?!”
The big mistake I see many businesses make is they only ever speak to the overall high-level desire – they keep it surface-level and unspecific.
If your ideal client isn’t aware they have a problem, or there is a solution to what they’re currently feeling, experiencing or navigating – how will they know your offer is for them?
The answer is they won’t.
Here are some examples of the content I shared that speaks to the desire piece related to my Magic Marketing Mentor Series:
And that’s just 5 examples – there are hundreds more.
My main goal was to share content to show my ideal client what it would look like for them to build an in-demand business that showcases their unique blend of magic, and feels fucking good.
When it comes to micro messaging and creating demand – this relates to how you talk about your offer.
Your messaging needs to make it clear to your ideal client the exact steps required to get them to where they desire to be.
For my Magic Marketing Mentor series, I had to focus on speaking to how my offer helped my ideal client take their business to the next level.
The way my ideal clients get what they desire is by having me join their team – the ULTIMATE Creative Collaboration, where they get 1:1 high-level, high-touch support.
Again, there are many micro elements that help you create demand in your messaging – but the big two mistakes I see many businesses make here are:
I’ve been marketing and selling my Magic Marketing Mentor Series a lot in the last 12 months. It’s become my core offer and I’ve built my marketing and launch plan around it.
So here are some examples of the content I shared that speaks to this demand piece related to my Magic Marketing Mentor Series:
My main goal was to share content to show my ideal client what it would look like for them to have me join their team as a collaborative messaging + marketing partner.
When it comes to micro messaging and differentiation – this relates to how you talk about yourself.
Yes – the element every single business owner dreads or finds the most difficult to master.
And I’m really sorry to tell you this – but this was actually the key micro messaging piece that created the multi-6-figure offer in my business.
And you don’t want that!
With more people marketing their business online than ever before, and with the introduction of ChatGPT to spit out endless amounts of boring and beige content – the online space is noisy.
Your messaging needs to stand out to the right people and position you and your offers as the ONLY option for your dream clients.
For my Magic Marketing Mentor series, I had to highlight why I’m the wizard to support my clients in building an in-demand business that showcases their unique blend of magic and feels fucking good.
My point of difference here is that not only do I mentor you on your overall business and marketing strategy, but I support you with the implementation too – your average business coach might not have this skill set, so THIS is my point of difference.
Here are some examples of the content I shared that speaks to this differentiation piece related to my Magic Marketing Mentor Series:
The most important part of creating differentiation starts with embracing and embodying your unique blend of magic – and, FOR THE LOVE OF DOGS, don’t be humble about it.
Give them an insight into what it looks like to work with you, and what magic you’re bringing to the table to serve and support them. Don’t be afraid to reveal your secrets and share your unique thoughts and perspectives.
Make it super fucking clear why YOU are the wizard your ideal clients need in their life and business.
So that’s how micro messaging created a multi-6-figure offer in my business.
Of course, there’s only so much I can touch on in one podcast episode – but I’m so passionate about showing you the ways of micro messaging.
I KNOW it has the potential to change the game for you and your business.
It’s not your basic witch spell – it’s only for powerful wizards who are ready to take things up a level (or two) and become seen, heard, respected AND paid by Beyonce-level clients.
And, if this is you…
I’ve collected my most potent and powerful micro-messing spells and put them into the one program because I want you to feel so clear and confident in your messaging that:
Micro Messaging is EVERYTHING you need to master your unique micro-messaging and turn those lurkers into clients.
I’m so excited to finally bring this program to life and I’d love to have you in there with me.
You can head to www.thesocialbolt.com.au/micro-messaging to find out all the juicy details and sign up.
⚡️ Instagram: @thesocialbolt
⚡️ Take the quiz! Discover Your Unique Blend of Content Magic here
⚡️ Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business here
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