If you’ve been sitting there thinking “Why the fuck isn’t my offer selling?!” – let me give you a little loving truth bomb.
Because if your go-to solution when sales are slow is to:
- Lower your prices
- Create a new offer
- Whip up a shiny new lead magnet
- Or let’s be real… ask ChatGPT to churn out more content (or turn you into a Barbie)
I’m here to tell you – you’re solving the wrong problem.
It’s Not Your Offer – It’s How You’re Selling It
This is the truth most online marketing gurus won’t tell you.
Your offer isn’t broken.
Your offer doesn’t need fixing.
And you definitely don’t need to create another thing.
If people aren’t buying? It’s probably not because:
- Your price is too high
- You need another offer
- You need another freebie floating around the internet collecting dust
- OR heaven forbid – that ChatGPT needs to write you more bland content
The Real Problem? Your Messaging.
Because ready-to-buy clients aren’t sitting there thinking – “Wow, I’d totally buy this if it was $200 cheaper.”
They’re sitting there thinking:
“Do I really need this?”
“Is this for me?”
“Will this actually help me?”
So if your messaging isn’t answering those questions…your offer could be cheaper, shinier, or bundled with a free unicorn – and people still won’t buy.
What Lowering Your Prices or Creating New Offers Actually Attracts…
Spoiler Alert: It’s not ready-to-buy dream clients.
Lowering Your Prices?
→ Attracts bargain hunters who will disappear when someone else goes cheaper.
Creating a New Offer?
→ Gives your audience more options to overthink (not more reasons to buy).
Creating a New Lead Magnet?
→ Might grow your list – but mostly with freebie hunters, not buyers.
And let’s be honest – if your current offer isn’t selling to your existing audience, why would it suddenly sell to completely new people?
If You Want to Attract Ready-to-Buy Clients – Focus on Your Messaging.
Not your price. Not a new offer. Not another freebie.
Your messaging is what positions your offer as the exact thing your dream client needs.
The #1 Mistake I See Business Owners Make When Their Offer Isn’t Selling
They get stuck in the exhausting cycle of:
→ New offer
→ New freebie
→ Lower price
→ Still crickets
What you actually need?
To learn how to talk about your offer in different ways – so it lands with different types of buyers.
Because people buy for all kinds of reasons:
- Logic
- Emotion
- Feeling seen
- Connection
- Urgency
If you’re only talking to one of these buyer types – you’re leaving sales (and dream clients) on the table.
The Simple Strategy to Sell More (Without Creating More)
This is exactly why I created my free mini-training – One Offer, 5 Angles – How to Message Your Offer So It Sells Out in 2025
In 13 minutes, I’ll show you how to rotate your messaging so it speaks to every type of buyer – without needing to change a single thing about your offer.
Inside the training, I’m sharing:
⚡️ The 5 specific buyer mindsets you need to speak to
⚡️ Real examples from my own launches
⚡️ Plug-and-play prompts to start using today
This is the exact strategy I use in my business (and with my clients) to sell out offers without lowering prices or creating new things just to chase sales.
Grab the free mini-training here
Want More?
⚡️ Instagram: @thesocialbolt
⚡️ Download my Marketing Prompts For Client Converting Content here
