The Truth About Content Planning and Building Community in the Age of AI When it comes to content planning... You’re doing all the “right” things – keeping up with the trends, showing up online, even asking AI to help you out… But your...
Content Creation
Messaging on the Mic 2025 – Volume 4 – Moving Past Referrals to Sell Your New Offer Online as an Admin and Strategy Support Specialist
How to Sell Your New Offer Online as an Admin and Strategy Support Specialist Welcome back to Messaging on the Mic! This is the 4th and final instalment of this 4 episode mini-series inside the How I Do Content Podcast. To recap these are...
Messaging on the Mic 2025 – Volume 3: What Makes a Transformational Offer Sell as a Motherhood Mentor
Selling Transformational Offers as a Motherhood Mentor Welcome back to Messaging on the Mic – the four-week mini-series inside the How I Do Content Podcast where I review the messaging of four different businesses and show you how to take...
Messaging on the Mic 2025 – Volume 2: Messaging for Career Coaches: The #1 Shift to Sell More
Messaging for Career Coaches: The #1 Shift to Sell More Welcome back to Messaging on the Mic – the four-week mini-series inside the How I Do Content Podcast where I review the messaging of four different businesses and show you how to...
Messaging on the Mic 2025 – Volume 1 – Struggling to Convert? What Your Messaging Might Be Missing as a Funnel + Automation Strategist
It’s time to talk about something I see all the time – especially when it comes to messaging for funnel and automation strategists. You’re brilliant at building systems that do the selling for your clients. But when it comes to selling...
You Think Your Offer’s a “No-Brainer” – Here’s Why No One’s Buying It
You Think Your Offer’s a No-Brainer – Here’s Why No One Is Buying It One of the phrases I hate hearing in the online space is: “This offer is a no-brainer.” Now I’m not just being a hater – because I do believe in the concept of a...
The Messy Middle: When It’s Time to Rethink Your Business (But You Don’t Know What’s Next) with Jen Heuett
Feeling Stuck in Your Business? You Might Be in the Messy Middle You know that moment in business when you look around and think… “How did I end up here?” You’re making money. You’re great at what you do. Still, everything feels heavier...
The Best of the How I Do Content Podcast. Messaging + Marketing Magic from 200 Episodes
Welcome to Episode 200 of the How I Do Content Podcast! Two hundred mother-fucking episodes of messaging and marketing lessons! Most podcasts don’t even make it past episode 10. But this podcast? It’s not a side project or a cute little...
AI-Generated Content Won’t Sell If You Don’t Understand Your Audience
AI-generated content? Everyone’s using ChatGPT to write content right now – but is it actually helping or hurting your message? From Instagram captions and sales emails to entire launch plans, AI is the go-to for saving time and “working...
The Search for Resilience: Behind the Business, the Babies + the Book with Sonja Pototzki-Raymond
You know what you don’t see on the highlight reel? The breakdowns behind the breakthroughs. The resilience it takes to keep showing up when it would be easier to walk away. The real, messy, magical journey behind building a business, a...
