How to Be Unmissable in a Sea of AI Slop As soon as you open Instagram or your inbox these days, you’re hit with a tsunami of AI slop.  Every piece of content looks and sounds exactly the same.  Knowing how to be unmissable in a sea of AI...

The behind the scenes story of The Social Bolt + Becoming a Messaging + Marketing Wizard After last week’s incredible milestone 250th episode, I had a mid-week freak out about what I should record for episode 251.  Because NGL, I had...

Lessons From 250 Podcast Episodes: What I've Learned About Marketing, Consistency, and Building a Business That Lasts with Special Guest Host Miish Grixti When I started this podcast 5 years ago, I could never imagine how much it would...

Confessions of a Messaging + Marketing Wizard: I Hate Creating Content for Instagram Right Now I have a confession to make. Even though I’m a messaging + marketing wizard and I love creating content… I hate creating content for Instagram...

Visibility for Introverts: How to Grow a Business Without Burning Out or Becoming an Extrovert The online business world has a visibility problem, and I don't mean there's not enough of it. I mean, the advice is almost always the same:...

The Self-Trust Problem: Why You Sound Like Everyone Else (And It's Not Your Writing) with Kirsty Fanton Most business owners are really good at what they do. Like, genuinely talented. But when it comes to writing about what they do? It...

3 Things I'd Recommend If I Were Your Marketing Consultant: Making More Sales Edition If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast...

3 Things I'd Recommend If I Were Your Marketing Consultant: Growing Your Audience Edition Welcome back to my little mini-series here on the How I Do Content Podcast where I share what I'd recommend if I were to don the Wizard's cape and...

How to Launch a New Offer: 3 Things I’d Recommend If I Were Your Marketing Consultant If you’ve been wondering how to launch a new offer without it falling flat, this is exactly where I’d start. Over the past 7 years, I’ve worked with...

Confessions of a Messaging Wizard: I Committed the Cardinal Sin of Messaging I fucked up. I committed the cardinal sin of messaging – I spoke to the wrong person. Yes, even a messaging + marketing wizard like me makes mistakes. And sure,...

Girl, we need to have an honest conversation about your marketing I’ve just wrapped up another launch period for Micro Messaging, which means I’ve spent the last couple of weeks in deep conversation with my community and my ideal client. ...

Messaging Not Working Like It Did Last Year? Here’s What To Change If your messaging was working 12 months ago and now it suddenly feels like it’s not landing the same way… what’s your first instinct about why? Because what I see most...