The other day I thought to myself – “I miss launching”.
Now it’s probably got something to do with the fact that I haven’t launched anything in a couple of months – and if I’m honest – I’m a sucker for the whole launch process.
- My step-by-step launch process
- Whipping out my Asana launch board template and filling it with due dates and things to do
- Creating purposeful launch content that speaks to the soul of my community
- Having conversations with people during my launches
So to cure my longing for launches – in today’s episode of the How I Do Content podcast, OF COURSE I’m going to be talking about launching!
I’m sharing my biggest launch lessons from 2021. These are lessons I’ve learned from both my own launches as well as my clients’ launches.
So let’s begin!
Launch Lesson 1: You gotta have a plan
Now this is not news to me and you’re probably think “well obviously Tahryn”
But whenever I talk about launching – I’m ALWAYS going to mention the importance of having a launch plan.
Now a launch plan doesn’t sound incredibly alluring (especially if you’re more of a “go with the flow” or “wing it” kind of person) BUT I’m sorry to be the bearer of bad news…
I’ve never witnessed a successful launch that didn’t have a launch plan.
The key period of your launch is not the day you open the cart – it’s the 60 to 90 days leading up to it.
The work you do ahead of time will help you feel less overwhelmed come launch time and also allow your cart open period to feel more easeful, so all you’ll need to worry about is showing up and sharing your magical offer, rather than “oh shit what am I going to write in my email today?!”
And think about it like this – if you create a rock solid launch plan, you can simply copy and paste the plan for next time because you’re creating a repeatable launch process.
Launch Lesson 2: Use different forms of content to share your message
The second launch of these launch lessons is that simply posting once on social media or repeatedly posting the same Canva graphics on your Insta stories for your entire cart open period is not going to cut it.
You want your content to not only stand out but to get it in front of as many of your dream clients as possible.
Launching is essentially a numbers game.
So mix up your content marketing game and get max impact out of your content.
Use a mix of:
- Social media posts
- Social media stories
- Instagram Lives
- Facebook groups
- Facebook ads if you have the budget
- Free Opt-ins
And YES you CAN repurpose your content across the different channels – you don’t need to create new content for every channel.
I’ve found Insta Lives have been amazing for my launches this year and it’s something that I really recommend incorporating into your launches.
Launch Lesson 3: Be prepared to handle objections
Now this is something that should always be included in your sales page copy but you’ll also need to speak to these objections in your content and your conversations throughout your launch.
The most common objections you’ll face are:
Your messaging needs to communicate the problem your ideal client / customer is facing, the solution (aka your offer) and how your offer solves this problem.
Now this solution needs to be more desirable than the objections they may have – something that they’re willing to pay money to solve.
This is not about being pushy and making the sale at whatever cost – it’s about listening to what people are telling you and understanding the reasons behind their objections.
And when objections arise – it’s not a signal to give up – but you do need to emphasize the value your offer provides them.
You’ll likely always face objections – so get comfortable being able to handle these objections through conversations and content.
Launch Lesson 4: Follow up follow up follow up
The magic is in the follow up.
During your launch, you’ll be having so many different conversations and it’s easy to take a no response as a no – but what I know to be true is that life happens, people get distracted, or they’re simply taking their time to make their decision.
And don’t assume they’re not interested just because they haven’t purchased the second you launched your offer.
It pays to keep track of those conversations and follow up throughout the launch.
DON’T harass them but make sure you’re closing the loop on the conversations.
I’ve had many clients who’ve followed up their leads on the final day of cart open and that’s converted into sales.
Don’t leave money on the table.
So there you have it, the biggest launch lessons from 2021. I love sharing launch lessons with you – I wholeheartedly believe that there’s power in sharing knowledge.
Book your 90 minute launch strategy session
And if you’re planning to launch soon I have something that may interest you.
Today I’m launching my new 90 minute 1:1 strategy session – Your 5-figure launch plan for 2022.
Over Zoom we’ll map out the mechanics and messaging of your 5-figure launch plan.
You’ll walk away with your:
- Launch timeline
- Key messaging themes
- Pre-launch, launch trigger and open cart elements mapped out
So that you’re prepared and confident to hit that launch button and watch those sales roll in.
This is the ultimate money making session for 2022.
There’s also a special discounted launch rate for these – and with only 5 of them available – click here to snap yours up before they disappear.