I don’t think I need to tell you that the online space is noisier than ever.
And if you feel like it’s harder than ever to stand out – it’s because it IS.
There are more people marketing their businesses online – more entrepreneurs, more service providers, meaning more content flooding every platform.
There’s also shifting consumer purchase behaviours. Trust is harder to build. Consumers are getting smarter and more skeptical. And they need more nurturing to progress through your funnel.
They don’t want to hear the same recycled advice – they want to connect with people who truly understand them and have a solution to the problem they most want solved.
And let’s talk about the robot in the room – AI.
Yes, AI has made marketing + content creation easier and faster BUT it’s added to an already noisy online space and not always in a good way.
BUT there is a way to use AI to make your messaging and brand stand out amongst the online noise – and in today’s episode of the How I Do Content Podcast I’ll reveal all.
So let’s dive in…
The Big Mistake: How Most People Are Using AI Wrong
AI is a super helpful tool for content creation and marketing – BUT the dog’s honest truth is most people are using it in a way that actually makes their brand more forgettable.
And if you want to grow your business in 2025, you can’t afford to blend in!
Because here’s the thing…
Most people think AI will magically fix their content problems. They assume AI knows best and will do ALL the work FOR them.
But it doesn’t work that way.
I get you want to save time on your marketing but at what cost?
Because the reason your brand isn’t standing out is that you’re treating AI like a shortcut rather than a tool.
AI is your marketing assistant, not your messaging wizard. Your unique perspective and transformation stories are the magic – AI just helps you cast that spell more often without burning out.
So if you don’t have a clear, compelling, differentiated message, AI will only make you blend in faster.
And this is why the businesses and brands who DON’T take the time to define their unique money-making micro-messaging (before turning to AI) are going to struggle to stand out and make sales in 2025.
So the number one way to use AI to stand out is to get clear on your messaging FIRST.
And how do you do that?
Steps to clarify your unique micro-messaging
With the Bolt 3D Framework of course!
Step 1: Tap into DESIRE
What does your audience actually want?
Most people make the mistake of creating offers and marketing what they do not what their ideal client actually desires.
How to clarify this:
Identify your ideal client’s current reality vs. desired reality.
- What’s their exact problem right now?
- What do they wish was different?
- What emotions are they experiencing?
- What would they pay almost anything to solve?
And be as specific as possible – “More clients” isn’t a desire BUT “A fully booked calendar with high-ticket clients who respect my time” is.
Step 2: Create DEMAND
Why should they choose YOU over someone else?
If people don’t see your offer as essential, they won’t buy – no matter how good your content is or how much content you’re sharing consistently.
How to clarify this:
Show why your solution is not optional.
- What makes your approach different from everyone else teaching this?
- What’s the cost of NOT working with you?
- What’s the transformation they can’t get anywhere else?
Step 3: Define Your DIFFERENTIATION
What makes you UNMISTAKABLE?
People buy from people. They want to know why YOU, specifically, are the right person to help them.
How to clarify this:
Own your origin story, unique process, and self-presentation.
- What’s your personal experience with this problem?
- How did you develop your unique method?
- How do you do things differently from the industry norm?
Final Step: Only THEN Do You Use AI to Amplify Your Messaging
AI can’t create your messaging entirely for you – but it can help you amplify it once you’ve nailed Desire, Demand, and Differentiation.
When you have clarity on your messaging then AI becomes your marketing amplifier.
I received a message from a client recently who did a 90-minute messaging session with me and she said the quality of the output from ChatGPT after our session was so much better. The quality improved immensely because we crafted her unique micro-messaging FIRST.
With clear, specific and differentiated messaging you can use AI to help you to:
- Write content faster (without losing your voice)
- Brainstorm new angles for your messaging
- Repurpose your core ideas across different platforms
- Generate variations of your content to keep it fresh
Join Micro Messaging
And this is exactly what I teach you in Micro Messaging
I don’t just give you a bunch of AI prompts and send you on your way. I take you through the entire micro-messaging process from start to finish so you:
- Have absolute confidence in how to talk about your brand & offers so you show up and sell your offers consistently
- Know exactly how to position yourself as the obvious choice for your dream clients
- Use AI the right way to amplify your message and actually save you time on your marketing
And I’ve even trained Hermione AI to support you every step of the way! Hermione AI becomes your STRATEGIC Marketing Partner to help you implement your unique micro-messaging so you’re never staring at a blank page wondering what to say.
If you want to stop second-guessing your messaging, stand out in your industry and make your marketing way easier – Micro Messaging is for you.
Doors are open now for a limited time and with early bird pricing in effect so when you sign up before Wednesday 19th March you save $500 off the full price of the program. 3-month AND 6-month payment plans are available.
To find out more and sign up tap your wand here
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⚡️ Instagram: @thesocialbolt
⚡️ Download my Marketing Prompts For Client Converting Content here
