Why you’re not attracting more leads into your business
Last week, I put the call out to my community and asked them – what’s your biggest challenge in business right now.
Now not gonna lie – the answer did actually surprise me a little, but it also highlighted that you can never assume you know exactly what’s going on for your ideal client at all times.
And it also reinforced what I’m always banging on about – messaging isn’t something you do once and never again. It will continue to evolve as your ideal clients, the market and your business also evolve.
Now my community has just told me that their biggest challenge currently is bringing in more leads to their business.
So in today’s episode of the How I Do Content Podcast I’m sharing exactly why you’re not attracting more leads into your business.
Let’s begin.
Instagram is your lead generation strategy
Girl, what the fuck are you doing?
If your lead generation strategy begins and ends at Instagram no wonder you’re not attracting more leads into your business.
I literally have zero patience anymore for anyone who tells me they’re not getting leads into their business but when I ask what they’re doing to get leads – the answer is posting on Instagram.
And I know, you’ve heard some guru on the internet tell you they made millions on Instagram content alone – but they’re probably also Instagram coaches.
Any marketer who knows their shit will tell you that you need more than one way to get those leads into your business.
Because relying on one platform you don’t own, with an algorithm you can’t control – is not a great strategy.
I generate leads through Instagram, this podcast, my emails, my lead magnets, free masterclasses, Meta ads, guest podcasting, guest masterclasses, bundles.
The second reason you’re not attracting more leads into your business is…
You’re so out of touch with your ideal client and want they want
Everything you’re creating is based on a version of your ideal client that no longer exists.
- You can’t remember the last time your did market research
- You’re talking about what YOU think matters, not what actually matters to THEM
- You use language THEY wouldn’t use. Industry jargon, therapy-talk, coach-speak
And hey, it happens to everyone – even messaging + marketing wizards like me.
But you’ll struggle to keep attracting more leads (especially the right ones) into your business if you don’t know what your ideal client wants and you can’t articulate it specifically and in words that resonate with them.
It’s a sign you need to spend more time in conversation with your audience – actually listening and then using that intel in your messaging and marketing.
And again, this is something you need to regularly review and make sure you’re doing.
The third reason you’re not attracting more leads into your business is…
Your messaging is vague AF and therefore your content is boring as shit
And you can thank AI for that. It’s pulling messaging and marketing to the bottom of the slop pile.
Everyone sounds the same with their basic witch content ideas and generic hooks.
It’s the stuff we’ve seen a billion times. “Want to grow your business?” “Feeling stuck?” “Here’s how to level up.” Nobody stops for that because it triggers zero recognition. And it just blends into the slop.
It’s also made 10x worse when you’re out of touch with your ideal client and what they want.
Because you need to understand this first and then use that knowledge to get them to pay attention with messaging and content that creates curiosity, gets them to feel something and activates them to move.
Otherwise they’re not becoming leads.
Messaging and content is essential if you want to keeping attracting more leads into your business. And if you want to attract the right leads it’s even more essential.
The fourth reason you’re not attracting more leads into your business is…
You’re not making it OBVIOUS what their next step is
Now this might seem really fucking obvious, but you would be surprised how often there is no clear next step.
There’s no CTA.
The CTA is unclear.
Or there’s too many of them.
But mostly business owners assume their ideal client knows what they know and think that if they really want something they’ll figure it out.
I hate to break it to you, but if it’s not clear what you want me to do next, and why this is beneficial to me – I’m not figuring it out.
Not to mention, if I have to go hunting for any links or worse, if the only way I can find out more information is by DM’ing you – you’ll never see me again.
It’s your job to make it clear why someone should choose you and make it easy for them to do so.
Because you can do everything else right and still get no leads if you’re not making the ask. The next step has to be obvious, repeated, and frictionless – because your audience will take the path of least resistance, and if that path isn’t clearly laid out, they’ll take the path right out of your content.
Your next step – Sign Up to Me FREE Masterclass
If your biggest challenge right now is attracting more leads into your business, then you need to join me for my upcoming free masterclass – How to Bring in More Leads to Your Online Service Business in 2026.
This is exactly what we’ve been talking about. The specific messaging that gets you in front of NEW dream clients and turns them into buyers without having to post on Trial Reels 10 times a day.
Because here’s the thing, messaging isn’t just how you sell. It’s how you’re found. So if your content is only ever reaching the same people – posting more isn’t going to fix that. You need messaging that brings new people into your world in the first place, and THEN turns them into buyers once they’re there.
Join me live and you’ll also receive a gift. You get to choose from my Sales Page Spellbook, the Messaging in Action audio series, or a spot inside my September Mini-Mind, Get Scrappy, Get Weird, Get Paid.
Want More?
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