I’ve just wrapped up another launch (this time for Micro Messaging), and there’s one thing I hear every single launch without fail…
“I LOVE your launch content Tahryn!”
And I really appreciate hearing this because I do put time and thought into crafting launch content that really connects and (of course) converts.
Nothing you read or see from me during a launch is a fluke or luck – it’s backed by strategy, consumer psychology and intentional messaging.
So in today’s episode of the How I Do Content Podcast I’m breaking down how I create launch content that not only gets attention, but gets people to move, and most importantly buy what I’m selling.
This is what’s required if you want to make sales in 2025. Because let’s be honest: Consumers have seen it all. Trust is low. Scepticism is high.
So if you’ve ever looked at your launch content and wondered, ‘Why isn’t this landing?’ – this episode is for you.
The Strategy – Why I Don’t Wing My Launch Content
It all starts with a core message.
This is the anchor for everything I create during a launch. I’m not throwing shit at the wall and hoping something sticks – I’m always asking: “What belief do my dream clients need to have to buy this offer?”
For Micro Messaging, the core message was: Micro Messaging is THE thing that will help you turn lurkers into clients — faster than Harry Potter chasing the Golden Snitch.
I also wove in the role messaging plays in helping you stand out in the age of AI-generated content. Why? Because differentiation is currency in today’s online space.
Every piece of content I shared reinforced this core message.
Because in a launch, you’re not just showing up to be visible – you’re showing up to shift beliefs.
People will always choose the comfortable option unless you show them why staying stuck is costing them more.
Your launch content has a job to do.
If it’s not shifting beliefs, addressing objections, creating urgency or showing why your dream client should choose YOU – it’s not doing its job.
The Psychology – How I Speak to Different Types of Buyers
Here’s what so many people miss: Not everyone buys for the same reason – and not everyone is ready at the same time.
Your audience is made up of different buyer types, and your content needs to reflect that.
Here are the 3 main types I focus on during a launch:
1. Logic Buyers
They want the what, the how, and the proof.
They ask:
- What’s included?
- How does it work?
- Will I get results?
Create content that offers clear, concrete, tangible information. Think: breakdowns, frameworks, results and FAQs.
2. Emotion Buyers
They buy based on how it feels.
They want to feel seen, understood and inspired.
Use storytelling, shared experiences, and identity-based language that makes them say, “Omg, that’s me.”
3. Urgency Buyers
These are your fence-sitters who need a reason to act now.
They respond to:
- Time-based bonuses or expiring offers
- “Cost of inaction” content
- Final reminders and momentum-building posts
Key takeaway:
Your launch content isn’t one message on repeat – it’s a mix of messages that speak to different people at different stages of the buyer journey.
The Messaging – What Makes It Hit
Let’s talk about how I bring my core message to life – because this is where the magic happens.
If your message doesn’t connect – your content won’t convert. Full stop.
So the question to ask is: “What do my dream clients need to hear to believe this offer is for them and that it’s going to work for them?”
But I don’t mean vague affirmations or fluffy inspo quotes. I mean real, grounded messaging that sounds like a conversation they’ve already been having in their head.
Here’s what I do:
1. I speak to one person, not every muggle.
I know exactly who the offer is for, and I know:
- What they’re feeling right now
- What’s keeping them stuck
- What they’ve tried that didn’t work
- What they wish someone would just say out loud
So I say it.
Because great messaging doesn’t use the fanciest words – it uses the right words.
2. I say the quiet part out loud.
I name their doubts, hesitations, and desires before they even have to ask.
That’s why I get so many comments that say – “it’s like you’re in my head” or “have you been reading my journal?”
Remember your messaging needs to shift their beliefs – to reframe them in a way that changes the way they see the problem they currently have and your solution aka your offer..
3. Every post connects back to the offer.
Not in a “here’s the link” way, but in a “this message naturally leads to this offer” way.
Every piece of content I share during a launch is designed to move people one step closer to being ready to buy.
Whether it’s a story, a mindset shift, a how-to, or a reframe – it all links back to the core message and the transformation the offer delivers.
Only then do I give them the call to action.
Remember if you want your messaging to hit for your dream clients and convert them into paying clients – it needs to be intentional and make sense.
The Big Picture
So there you have it – how I create launch content that actually sells:
- It starts with one clear core message
- It’s mapped with intentional strategy
- It’s layered with buyer-aware psychology
- And it’s brought to life through messaging that connects and converts
Because content doesn’t convert just because you show up. It converts because you say the right thing, at the right time, to the right people.
Now if this episode sparked something for you:
- Go check out my Micro Messaging launch content on Instagram (@thesocialbolt) to see it in action
- Or if you want in on the next round, you can jump on the waitlist now
Want More?
⚡️ Instagram: @thesocialbolt
⚡️ Download my Marketing Prompts For Client Converting Content here
