How often have you thought to yourself – what the actual FORK am I going to post about today?
That never-ending content creation process. That struggle to come up with content ideas without feeling like you’re a slave to the social media machine.
Honestly I have been there. I create a shirtload of content for my clients, but I’m not immune from this struggle. Some days those creative juices just aren’t following and you feel like everything that you write is boring and so not you.
Do you know what makes it easier? Having a content creation framework that helps you to build a bank of social media content ideas that you can pull from when you hit struggletown. Nothing like a quick win to get you feeling like Queen Bey, am I right?!
That’s exactly why I created The Bolt Framework, a content creation framework that will help you to create 1 month of content in 5 easy steps.
The Bolt Framework is based on the following 5 content pillars:
1. Business Life:
Your audience want to know about YOU and WHY you do what you do. Your own business journey can inspire them. Being vulnerable and transparent with them makes you relatable, and they get to know you.
2. Own Your Expertise:
Offering advice and educating your audience on what you do establishes you as an expert in the field and builds the ever important trust factor. This delivers a glimpse into the value that ultimately your product/service can provide them. The more value you provide them with, the more you will become their go-to source of information.
Give your audience an insight into who YOU are. People like to connect with people who share the same interests and passions as them. You are building a relationship with them and these connections are what will help build trust with your followers and potential customers.
4. The Product / Service:
Promoting your products/services in a way that doesn’t feel like you selling. Social media is called social media for a reason. Sell the problem that you solve and always remember that is not about you – it is about your client and how you can help them.
5. Forgotten Content:
Everything that is old is new again! This is one of my favourite content creation hacks. Turn your old content into and improved content. You don’t know which stage each follower is at of their buyer journey and that might be the piece of content that gets them to buy from you. Worker smarter, not harder in your content creation process.
The Bolt Framework is the exact same process I use to create DAILY content for myself and my clients. It is a real life-saver when you’re struggling to come up with fresh and relevant content!
To start creating 1 month of content in 5 easy steps simply download your copy of The Bolt Framework now.