When you avoid sharing the real you in your content, you’re concealing yourself from truly connecting with your community
Real talk – Creating content gets to be fun!
The way you say bye, bye, bye to content overwhelm is to STOP reactively creating.
That feeling of overwhelm you have is because you are constantly reacting and doing shit because you THINK YOU SHOULD or because everyone else is doing it. Doing that is only going to lead to you hating creating content.
Newsflash – It gets to be fun & it doesn’t have to be complicated.
The moment I stopped creating content the way everyone else was and started to create content that is authentic to my business…Was the moment I started enjoying creating content and feeling comfortable sharing ME and that truly connected with my audience.
The difference between your content and everyone else’s content…is YOU
When it comes to creating content…you have to make it work for YOU.
So when I get asked “how many times a week do I need to post or what should I post about?” – sure there are “best practices” but in all honesty it’s about finding what works for you and what feels good for you and what speaks to your audience. This is what is going to feel the best and resonate as the most authentic with your readers and customers.
It’s not surprising to me that you’re reluctant to share the REAL YOU in your content. You’ve probably got nothing left in your tank- after trying to do all of the things, to figure out how to tap into being the most authentic version of yourself and how to overcome the fear of looking silly or being judged.
I am all about the working smarter not harder lifestyle.
Business is hard enough. It makes no sense to me to make content creation so difficult and overwhelming that you hate it. If you hate it – it’s reflected in your copy. There’s a reason I drop dog & Harry Potter references like nobody’s business – it makes me happy / it helps me have fun!
If there is one thing I want you to take away from me is that I want you to feel empowered and to actually enjoy creating content!
By understanding what content resonates with your dream clients it allows you to show up as your wonderful self and let YOU shine through all the content you create! When you show up as you, your people will love you.
How to come up with content that is authentic to your business.
Set a timer and just write…imagine you held no fear of judgement or looking silly. Let the words flow, unfiltered, unedited, NO JUDGEMENT!
Set your timer for 5 mins…
Write about your absolute favourite way to spend a day. What are you doing? What are you eating? Who are you spending it with? How does it make you feel?
Set the timer again for 5 more mins…
Using your Instagram insights – find your most shared/saved/commented posts like I talk about in this blog. Using these topics as your subject, elaborate on them and see what comes out. Remember: let it flow and don’t overthink things.
If there’s one thing that I want you to take away from this blog is that content creation doesn’t have to feel like a chore.
You can make it FUN and in fact, if you show up as a true reflection of yourself, this is what will resonate the most with your audience and convey the most authentic version of your business to your ideal customers.
Creating authentic content for the win!