Tomorrow, I turn 40! To celebrate, I’m jetting off to the East Coast for the entire month of March, spending time in my favourite city with some of my favourite people. Every year, my birthday brings a wave of reflection – but hitting the...

Unlike most other business owners, I love creating content. The process of coming up with an idea, turning that into a piece of content and then sharing it with other people is 100% my idea of a good time. I love that shit.  So the...

The hottest topic in the online space right now is AI. Businesses are on the lookout for AI tools that will save them time and streamline their processes. And yes, AI IS great for helping you save time especially when it comes to your...

Last year I witnessed a lot of burnt out biz owners limping to the end of the year. They were done. Exhausted from… The constant churn of creating content because you don’t want your community to forget about you if you stop showing up....

Online courses are DEAD. Well, that’s what the online gurus will have you believe. The ins + outs lists for 2025 are predicting online course creators are in for a tough time.  Butttt should you really believe them? Instead of taking...

In today’s online space, standing out is harder than ever. With the flood of AI-generated content and constant distractions, audience fatigue is real. Think about it – the moment you unlock your phone, you’re bombarded with content: A new...

When I started my podcast back in 2021, the number 1 person on my dream guest wishlist was Samantha Wills. She’s my creative inspiration, the reason I got into marketing and someone I’ve admired for well over 12 years. In fact, one of my...

2024. The worst year of my life. Usually, the final episode of the How I Do Content Podcast every year is a year-in-review episode. …But this year I thought about not even recording this episode, or simply doing a surface-level review of...

Standing out in the online space right now can feel difficult… But it’s not impossible. Your soulmate clients are out there searching for you, so what are you doing to get noticed? No, you don’t need to change your name to Hagrid to stand...

Over the past 5 years, I’ve been part of the marketing and coaching teams of many 6- and 7-figure businesses… I’ve seen how these businesses work and the strategies they use as I’ve worked alongside and collaborated with some of the...