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You spend way (way) too much of your precious brain power trying to come up with fresh ideas every single time you sit down to create content – not only is it a brain drain, but you’re also missing the golden opportunity to establish yourself as someone with Hermione-level knowledge around your zone of genius.

If you’re ready to work smarter not harder, read on to let me show you how to use your insights to uncover content that your audience already love and you can replicate (on repeat).  You don’t always have to be scrambling to make content ideas appear out of nowhere.

Your Instagram insights illuminate the magic content you’ve already created and your audience already loves so use them to recreate this potion again and again. 

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The 4 Instagram insights you want to pay attention to are your posts with the most:

  • Comments

  • Likes

  • Shares

  • Saves

What do your posts with the most comments / shares / saves and website clicks tell you?

Comments: tells you the reader loved your post enough to stop and comment.

Saved posts: served the reader so much value they saved it to come back to later

Shared posts: captured their attention so much that they wanted to share it with their peeps too

Website clicks: has given the reader a clear call to action to click the link in your bio.

Your insights are showing you the magic content you already have.  DO MORE OF IT!

In fact: one of the first steps I perform when I take on new clients, is look through their insights to see what is working well for them already.

Recently I was watching one of my favourite shows RuPaul’s Drag Race and RuPaul said something that really speaks to me and my whole philosophy when it comes to content creation – is that you don’t need to make it so difficult for yourself that you hate it. You don’t need to reinvent the wheel every time- the wheel is just fine.

Last year, I did a little social media content challenge where I repurposed my top 9 performing posts of the year (comments, saves, shares, website clicks) and repurposed them as new posts (with a couple of tweaks). The result…the posts performed as well, if not better than the original post.  Surprised?  I’m not!  Because good content is good content and these topics will always be relevant to my audience.

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You don’t know what stage each follower is at on their buyer journey. They might be a new follower and that might be the post that captures their attention and gets them to buy from you! Also, people don’t care as much as you think they do. If they do notice…so what? Don’t overthink things.

And this my friends, is why your insights are such a gold mine of information. We all know what a huge fan of repurposing content I am.  You can take it and build on it and that’s why it’s such an important (and often overlooked) step when it comes to creating- and reusing content.