Pop quiz, Wizard – which is easier to sell: high ticket offers OR low ticket offers?
Well, the answer might shock you…
Neither offer is easier to sell.
You might be thinking, “GTFO, Tahryn, a low ticket offer is obviously easier to sell because who’s going to object to spending $19?!”
And you would be wrong.
As someone who has sold offers from $19 right through to $15,000 – I can hand on my Ned-loving heart tell you that the price of your offer doesn’t necessarily dictate the ease of selling.
You know what does though?
YOUR MESSAGING!
So, in this episode of the How I Do Content Podcast, I break down why neither high ticket nor low ticket is easier to sell and how to tailor your messaging to match the buying psychology of your audience so you can make sales regardless of the price point.
Let’s dive in!
Why the price of your offer doesn’t impact how easy it is to sell
Now, you might assume that a low-ticket offer (typically priced under $100, or even up to $500) would be a piece of cake to sell for the obvious reason – they come with a smaller financial commitment.
People are more likely to spend $50 than $5,000 without hesitating right?
But there are several reasons why selling low-ticket offers isn’t as easy as it seems:
1. Price doesn’t eliminate objections
Yes! You’ll still get objections for low-ticket offers!
Buyers will still question the value, relevance, and necessity of the offer for them. They might ask themselves:
- Do I really need this?
- Will it actually help me?
- Is it worth it, even for this small investment?
People are still looking to solve a problem. They still go through the same decision-making process to see if the offer is valuable and will deliver the results they most want.
2. Low-ticket doesn’t mean low value
Sometimes there is the perception that low-ticket offers are low value simply because of the price. How often have you thought to yourself, ”If it’s so cheap, how good can it really be?”
The reality is that buyers still expect high-value offers regardless of the price point, especially in this current market when they’re more discerning than ever before.
Plus, your low-ticket offers can funnel dream clients into your high-ticket offers, so you want to make sure you deliver the value in ALL your offers.
3. The low-ticket offer market is highly competitive
You’re not the only one offering a $9 e-book, a $29 bundle, or a $99 mini-course – you’re competing against SO MANY similar products.
This means your ideal client is spoilt for choice, so your offer needs to stand out amongst the rest. It needs to be created and marketed with your ideal client in mind so that when they see it they think, “I need that in my life right now!” AND they buy it.
So there are the 3 reasons why low-ticket offers aren’t necessarily easier to sell, and, as you can see, the real challenge is your ability to cut through the noise, stand out from the competition, and convince your ideal customers that your offer is worth both their money and time – regardless of the price.
Why your messaging matters (no matter the price of your offer)
It’s how you communicate the value, relevance, and uniqueness of your offer to your ideal client that determines whether they feel compelled to buy.
You have to give your ideal client a compelling reason to buy your offer – a compelling reason FOR THEM.
Your messaging drives the perceived value of your offer
Whether you’re selling a $50 product or a $5,000 service, your audience needs to understand why they should choose your offer over others.
They need to see exactly how your offer solves their specific problem, makes their life or business better, and helps them achieve what they most desire.
This is why you need to focus on communicating the benefits and results over simply just repeating the features of your offer. They’re not buying coaching – they’re buying what coaching helps them do / be / achieve.
Your messaging builds trust and connection
Now that they’re clear on the value of your offer (outside of the price), they need to understand why YOU are the wizard they should buy from.
Buyers want to feel confident that they’re making the right choice, and that you and your offer will deliver on its promises.
Trust in you is what leads to sales.
This is why you need to communicate your Dumbledore-level expertise: so they feel confident in choosing you.
And yes, you still need to build trust when selling your low-ticket offers – the trust-building process might be quicker, but it still needs to be there.
Your messaging highlights what makes your offer different and unique
Differentiation is the key to standing out. Without it, you won’t make sales – it’s siriusly as simple as that.
Think about it – there are countless offers that look and sound similar at first impression. So this is where differentiation comes into play – why should your ideal client choose you and your offer over someone else?
It’s all about what makes you and your offer unique.
Differentiation doesn’t have to be complicated. It can be as simple as communicating your:
-
- Unique process or framework that helps get you and your client results
- Personal journey and how it connects you to the problem you’re solving for your audience
- Values and mission, which resonate deeply with your ideal clients and set you apart from others in your industry
Your messaging is a client-converting tool
Ultimately, messaging is the most powerful tool you have to convert leads into buyers – it helps you persuade your ideal client to take the next step.
It’s what communicates your offer’s value, builds trust with your audience, and differentiates you from your competition.
And, when done right – your messaging has the power to influence buyer psychology, create desire, and inspire action, regardless of the price point.
I’m a big believer that I can sell any offer at any price point because I know how to use messaging to cut through the noise and stamp my unique blend of magic everywhere so it’s clear to my ideal clients why they need me in their life – RIGHT NOW!
And, if you want to learn how to master your micro-messaging so you can do the same…
Sign up for my FREE masterclass – ‘The 3 Micro Messaging Shifts to Blow Up Your Content (+ cash flow)’
On Thursday the 31st of October, I’m sharing the 3 shifts that have transformed my clients’ businesses, and where you can use them in every area of your business to really differentiate yourself from the muggles.
Because, as you know from reading to this point, differentiation in your messaging is KEY.
Differentiation will help you sell your low-ticket AND high-ticket offers without breaking a sweat – because when you know how to master your messaging, selling gets so much easier!
So jump on over to thesocialbolt.com.au/masterclass to sign up for free.
I’ll see you there, Wizard!
Want More?
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