3 Things I’d Recommend If I Were Your Marketing Consultant: Making More Sales Edition
If you’ve been following along over the past couple of weeks, you’ll know I’ve been doing a little mini-series here on the How I Do Content Podcast where I share what I’d recommend if I were to don the Wizard’s cape and step into your business as a marketing consultant. The real practical messaging + marketing magic that helps you become the obvious choice – the one your dream clients don’t even hesitate to hire.
So far we’ve covered:
So if you missed either of those, go back and listen first.
Today is Part 3, the final episode in this mini-series and it’s the one most people come to me wanting help with…
How to make more sales.
Because at the end of the day, everything we’ve talked about in this mini-series (launching a new offer or growing your audience) it all comes back to this.
More sales. More revenue. More dream clients in your world. More capacity to do the work you actually love.
But here’s the thing – making more sales isn’t about finding some magical new tactic. It’s not about a secret hook, a clever trending audio, or the latest thing some guru is flogging on Instagram.
It’s actually pretty simple (not easy, but simple).
But before I dive into the 3 things I’d recommend – I need to make a really important distinction.
Because this is where I see a LOT of people get tripped up…
Marketing and selling are not the same thing.
And just because you’re marketing – aka sharing consistent content, showing up on Instagram, sending your newsletter, doing the visibility thing – does NOT mean you’re selling.
Marketing is the work of building awareness, trust and connection with your audience. It’s the content that makes people like you, know you, remember you and think about you. It’s the top-of-funnel, relationship-building, being-around-the-place energy.
Selling is different.
Selling is the specific, intentional work of moving someone from “I like this person and their content” to “I’m pulling out my credit card and buying this thing.”
And this is where people get stuck. They think because they’ve been posting 5 days a week, their marketing is handled – and therefore the sales should just… magically happen.
But they won’t because marketing and selling require different messaging, different energy, and a different level of intention.
You have to do both – and you have to know the difference.
So keep that distinction in your back pocket as we go through these 3 things – because every single one of them is about the SELLING part of your business, not the marketing part.
Your Messaging Has to Actually Sell
The Biggest Fail Point
The biggest fail point I see when it comes to making sales is that people have messaging that’s relatable – but it’s not optimised for selling.
It’s nice. It’s aesthetic. It resonates. People leave cute little comments like “omg SAME” and “this is literally me” and “ugh so good”… and then they keep scrolling and never buy a thing.
Because relatable content builds connection. But connection doesn’t automatically build cashflow.
Sales messaging is different.
It has to do more than make people feel seen – it has to move them. It has to make it crystal fucking clear why they need this offer, why they need it now, and why waiting is costing them something.
And this is where most people miss the mark. Their content is all vibes but there’s no urgency, no reason to act today. Just information with a side of inspiration.
And you can’t sell anything on information and inspiration alone.
My Recommendation
So as your marketing consultant, I’d tell you to shift from messaging that describes your offer, to messaging that actually sells it.
Every piece of sales content you put out needs to do three things. It needs to build demand, create urgency, and make your offer the obvious choice right now.
Building demand
This is about naming the problem so clearly that your ideal client goes “oh shit, that’s me, and I cannot sit with this for one more day.”
It’s not just “here’s what’s included” – it’s “here’s why sitting in this problem is costing you time, money, energy, confidence and sales every single day you don’t address it.”
Creating urgency
This is about anchoring your content in the moment.
What changes quickly if they start now?
What does waiting actually cost them?
Why is THIS the time – not some future date?
Most content leaves the decision entirely up to the reader, which means they’ll almost always default to later. And later? Well it rarely comes.
Making your offer the obvious choice
This is your differentiation doing the heavy lifting.
Why you? Why this offer? Why this method?
And here I’m talking about your specific process, your point of view, the thing they literally can’t get anywhere else.
When your messaging does all three of those things – you stop being nice to scroll past, and start being impossible to ignore.
You Have to Sell A LOT – Way More Than You Think
The Biggest Fail Point
The second fail point I see constantly is that people massively underestimate how much they have to actually sell to make sales.
They share their offer twice on Instagram. Send one email. Pin a post. Maybe throw it in their bio. And then… crickets.
And instead of looking at the numbers, they make it mean something about them.
“My offer is broken.”
“My audience doesn’t buy.”
“No one wants what I’m selling.”
“Maybe I should drop the price.”
“Maybe the market’s just fucked.”
But sales is a numbers game – it always has been and always will be.
Average conversion rates on warm audiences in online business sit somewhere between 1% and 3%. Which means if 200 people see your offer – you’re realistically looking at 2 to 6 sales max
So if your goal is 10 sales, and you’ve shared your offer across 4 Instagram posts and one email to a list of 300 people – the math was never gonna math.
And that’s not on your offer, your audience or the economy. It’s that not enough eyeballs have seen your offer enough times for the sales to actually happen.
My Recommendation
So if you want to make more sales, you have to sell A LOT. Way more than you think. Way more than feels comfortable.
Here’s how I’d want you to think about this → work backwards from your goal.
How many sales do you actually want?
What’s the realistic conversion rate of your warm audience?
How many eyeballs does your offer need on it to hit that target?
Once you have that number, it becomes very clear that sharing your offer twice is nowhere near enough.
You need to be showing up every single day during a sales cycle.
Sometimes multiple times a day. Across different formats. Across different platforms.
And when I say “sell a lot” – I don’t just mean post more on Instagram. I mean expand where your offer can be seen in the first place.
- Is your offer discoverable on Google?
- Mentioned in your podcast episodes?
- Tied to a freebie or lead magnet that lives on both rented and owned platforms?
- Are you getting in front of other people’s audiences through guesting or collaborations?
- Are your sales emails actually going out to your list – or has your email list been gathering dust for three weeks because you’re worried about annoying people?
Every piece of content, every email, every DM conversation, every podcast episode, every guest spot – is a sales touchpoint.
And you need enough of them stacked together to create the traffic and visibility your offer actually needs.
So stop treating selling like something you do occasionally, when you feel ready, when the stars align or when you’re desperate for sales.
The business owners making consistent sales are the ones selling every damn day – in ways that are aligned, intentional and everywhere their dream clients are looking.
Show Your Offer From Different Angles – Because Every Piece of Content Compounds
The Biggest Fail Point
Yes, volume matters, ,but so does variety.
The biggest fail point I see here is people posting the exact same sales message over and over again. Same hook, same angle, same call to action, same format. Just copy + pasted into different captions.
“Here’s my offer, here’s what’s included. DM me if you want in.” ON REPEAT X10
And then they wonder why their audience is tuning out.
Because here’s the thing – your audience is made up of different humans at different stages of the buying journey.
Some of them are problem-unaware, or comparing their options, or ready to buy but need one final nudge or sitting on the fence for reasons that have nothing to do with your offer at all.
Every single one of those people needs to hear something different to move.
One angle isn’t going to land with all of them. One hook isn’t going to hook all of them. One story isn’t going to resonate with all of them.
So when you only show your offer from one angle, you’re leaving a massive amount of potential sales on the table every single time.
My Recommendation
Your offer needs to be shown through LOTS of different angles and LOTS of different types of content.
Think about it like this – every piece of content is a deposit in your sales bank.
Individually, each piece might not feel like it’s doing much. But collectively? They compound, stack and build on each other.
Each piece speaks to a different person or a different part of their decision-making process.
So your sales content should include a mix of…
Feelings and facts. The emotional side of the transformation AND the tangible, practical deliverables. Both matter.
Stories and proof. Your own story of why you built this offer. Your clients’ stories. Results. Case studies. Testimonials. Screenshots.
Educational and aspirational. Teaching them something genuinely useful AND showing them what’s possible when they work with you.
Objection-handling content. Speaking directly to the reasons they might be hesitating – price, timing, not feeling “ready,” previous bad experiences with similar offers, not trusting themselves to follow through.
Behind-the-scenes and positioning content. Showing your method, your process, your unique blend of magic – so they can clearly see they literally cannot get this anywhere else.
And across different formats: reels, carousels, stories, emails, podcast episodes, guest podcasts, DMs, lives, blog posts. Because different people engage in different ways, and the more places your offer shows up, the more your content compounds into actual sales.
This is also why I’m constantly telling my clients to stop thinking of content as something you create and throw away. Every piece you create is a long-term asset. Your sales page. Your podcast back catalogue. Your client testimonials.
These things keep selling for you for weeks, months, and years if you let them.
Sales isn’t about one magical post going viral. It’s about a whole ecosystem of content that works together to move people toward the buying decision from whichever angle finally lands.
So there you have it – the 3 things I’d recommend to you as your marketing consultant if you came to me wanting to make more sales.
- Your messaging has to actually sell. Build demand, create urgency, and position your offer as the obvious choice right now.
- You have to sell A LOT. Way more than you think. Match your volume to your goal, expand your visibility, and show up every damn day so your dream clients are paying attention.
- Show your offer from different angles through different types of content. Because every piece of content compounds – and the right person needs the right message at the right moment to finally say yes.
And that brings us to the end of this little mini-series. I hope you’ve walked away feeling like you’ve had a three-part consulting intensive with me – because that was exactly the intention.
If you’re ready to take this deeper and actually work with me as your marketing consultant – slytherin to my DMs on Instagram @thesocialbolt to find out more about my Messaging Intensive or DFY Consulting Packages.
Want More?
Instagram: @thesocialbolt Watch my 13 minute One Offer, 5 Angles here Join the Micro Messaging Waitlist here
