How I Filled My Sales Pipeline with High-Intent Leads
Business is a numbers game but sometimes people over-obsess with the numbers.
They think more followers, more email subscribers, more leads = more sales.
But that’s not always the case.
Because you can have 1,000 new followers, 100 people join your freebie, or 50 leads in your DMs…
But if they’re not ready to buy, it doesn’t matter.
You’ll still find yourself chasing conversations that go nowhere, spending more time convincing than converting and wondering what you’re missing.
When really it’s not always about how many people are in the room – it’s about who’s in the room.
And that’s something I’ve been reminded of lately.
A new group has just joined Micro Messaging, and when I think about this group of brilliant, bright wizards – I see the power of messaging in action.
Because messaging is what helps me attract the right people – the ones who light me up, who get results, who bring the best energy into my offers.
So in today’s episode of the How I Do Content Podcast I’m sharing how I continuously fill my sales pipeline with high-intent, ready to buy dream clients.
Because it doesn’t happen by accident – it happens by design.
So let’s dive in.
The Myth of “More Leads = More Sales
Now you might think that if your sales are slow right now, well the answer is obviously that you just need more leads.
More eyeballs, more discovery calls, more people in your funnel.
But let’s be real – more doesn’t automatically mean better.
Because when those leads aren’t the right fit, all you’re doing is filling your pipeline with people who are never going to buy from you (harsh but true).
And the more of those people you attract, the more exhausting business starts to feel. You end up second-guessing yourself, discounting your offers, and wondering why you keep attracting clients who aren’t quite right.
That’s why I fully believe the goal isn’t to get more leads – it’s to get better ones.
The kind of leads who already believe in the transformation you offer.
The ones who are primed and ready to buy because your messaging made them feel seen, understood, and excited to take action.
So how do you do that? Well surprise surprise – it’s all to do with your messaging.
Messaging is the solution to 99% of the challenges businesses face right now but they’re usually looking in the wrong place to solve them! (But hey – that’s a conversation for another day.)
How Messaging Creates High-Intent Leads
So let’s talk about how messaging actually does this – how does it turn random followers into ready-to-buy leads?
When I rebuilt Micro Messaging I firstly got clear on who I wanted in the room – the kind of business owners who are obsessed with growth, ready to be challenged, and actually want to do the work.
And then every decision I made – from the way I described the transformation, to the examples I used, to the words on the sales page – was about speaking directly to those people.
I wasn’t trying to convince everyone that Micro Messaging was for them.
I was calling in the ones who were already half-sold before they even enquired.
And that’s the thing about powerful messaging – it doesn’t just attract leads, it filters them.
The right people see themselves in your words and lean in.
The wrong people realise it’s not for them and quietly step back.
And that’s what you want right?
To stop wasting energy convincing people and instead spend your energy serving, supporting and celebrating the clients who actually choose you.
When you nail your messaging, your pipeline naturally fills with the people who match your values, your energy, and your vision.
Practical Prompts to Attract High-Intent Leads
So, how do you start bringing in those high-intent, ready-to-buy dream clients into your sales pipeline?
Here are a few prompts to help you get clear on who you actually want to attract – and to make sure your messaging is doing the heavy lifting for you.
#1 What’s really important to them?
Not the surface-level stuff you think you “should” write down… but the values they make decisions from.
- What do they care about most in business and in life?
- What do they value in the people they work with?
- What kind of energy or environment do they want to be part of?
#2 What are the three frustrations they’re most ready to solve right now?
These are the things they’re sick of dealing with and would pay to fix yesterday.
They tell you exactly what to talk about in your content to build demand for your offers today, not someday.
#3 What transformation do they crave the most?
What’s the thing they want to feel or experience on the other side of working with you?
Go beyond “get more clients” or “grow their business” – what’s the deeper desire?
These 3 things are a great place to start when it comes to getting clear on who you want in the room with you.
But honestly – this is just the start.
Because knowing who you want to attract is one thing…actually creating messaging that gets those high-intent, ready-to-buy dream clients to slide into your DMs, join your list, and say “I’m in” – that’s another level entirely.
Join the Messaging for Leads Mini-Mind
And that’s exactly what we’re doing inside the Messaging for Leads Mini-Mind.
It’s a short, fun, and practical container to help you fine-tune your messaging so it consistently attracts the right people into your world.
In our 2 weeks together, you’ll learn how to craft content that builds desire, creates demand, and differentiates you from everyone else – so filling your pipeline with dream clients feels easy and intentional.
This is your opportunity to work together to build the leads system that brings dream clients into your world on repeat – this mini-mind is something I’ve never done before.
Oh and it’s only $47!
So if you’re done chasing cold leads and you’re ready to attract clients who are hot AF and ready to buy – sign up here
Remember it’s not about more leads – it’s about better ones.
