The hottest topic in the online space right now is AI.
Businesses are on the lookout for AI tools that will save them time and streamline their processes.
And yes, AI IS great for helping you save time especially when it comes to your marketing.
BUT what I’m also witnessing is people making one big mistake when it comes to using AI in their business – simply because they’re SO obsessed with saving time RIGHT THIS SECOND.
The mistake?
Jumping straight into AI without nailing your core messaging first.
And I get it – you want marketing to be easier and not take you as long as it does. BUT by not setting a clear strategy and nailing your messaging FIRST, you’re actually making it harder for yourself.
But here’s the good news…
The business owners who get it right – the ones who understand that messaging comes before AI – are the ones who will be successful (and save a shitload of time) in 2025.
And in today’s episode of the How I Do Content Podcast I’m sharing how to actually simplify your marketing in 2025 without sounding like every other business using AI.
Why Messaging Comes Before AI
Messaging is the foundation of effective marketing – AI simply enhances it.
Yes, AI can make your marketing faster, but it won’t make it better unless your messaging is solid FIRST.
If you feed AI vague, generic, or unclear messaging, it’s just going to spit out more of the same.
Ever asked ChatGPT to write something for you, only to find it sounds… off? Maybe too robotic, too formal, or just kind of meh? That’s because AI can’t think strategically or create differentiation. It can only remix what you already have.
When I work with my clients, we refine their core messaging, positioning, and differentiation first. Once that’s locked in, AI becomes a powerful tool – because it now has the right foundation to build from.
The result? More traffic, engagement, leads, and sales while actually saving time.
But there’s another key piece to your 2025 marketing strategy: thought leadership.
The Role of Thought Leadership in an AI World
In 2025, marketing success won’t be about who generates the most content – it’ll be about who creates the most original content.
Thought leadership will be the defining factor between businesses that blend in and those that stand out.
True thought leadership means:
- Having a unique perspective
- Challenging industry norms
- Saying something that makes people think and feel
- Being known for a specific point of view – not just what you do, but how and why you do it differently
Ask yourself: If someone landed on your content today, would they immediately see what makes you different? Or would they just see another business saying the same thing as everyone else?
AI is making content easier to create – but that also means more people are pumping out generic, surface-level content at scale.
The result?
- More noise: AI pulls from the same data sources, making marketing more repetitive.
- Less originality: When everyone says the same thing, no one stands out.
- More forgettable businesses: If you sound like everyone else, people won’t remember you.
If you want to stand out in 2025, it’s not about creating more content. It’s about creating content that makes people stop, think, and connect.
AI will never replace thought leadership. Because AI can’t think for you.
Your perspective, your voice, and your experiences are your most valuable marketing assets.
And if you want to make marketing simple in 2025, it starts with a clear, compelling message that AI can amplify, not create from scratch.
Micro Messaging: The Key to Everything
If you want to attract high-quality clients and make marketing feel effortless, micro messaging is your secret weapon.
Micro messaging is how you position your business, brand, and offers in a way that makes dream clients say, “YES, SEND ME THE LINK, I’M IN!”
Most people overcomplicate marketing by focusing on the wrong things.
They think they need:
- More content
- More AI tools
- More strategies
But what they actually need is clear, compelling micro messaging.
When your micro messaging is dialed in:
- You don’t have to post 24/7 on every platform
- AI enhances your content instead of making it sound robotic
- Selling becomes easy because your audience already gets it
AI can generate all the content you want – but if your messaging isn’t clear, AI won’t help. And it definitely won’t convert.
That’s why you need to lock in your money-making micro messaging first.
AI is a Tool – Not a Replacement for Strategy
Yes, AI can help you write faster, create more content, and automate certain tasks. But AI can’t replace strategy, thought leadership and messaging that truly connects with your audience
People need to shift from thinking “AI will solve all my marketing problems”, to realising, “If I don’t have my messaging dialed in first, AI will just amplify the wrong message – and that’s going to cost me more time in the long run.”
AI isn’t your strategy. Your messaging is. Let’s get it right.
Join My Free Masterclass: How to Tell + Sell in the Age of AI
If you want to master your messaging and use AI to amplify the right things, I’d love to invite you to my free masterclass: How to Tell + Sell in the Age of AI.
In this live training, you’ll learn:
- The exact marketing and sales messaging you need to stand out in 2025
- The micro shifts that will turn your marketing into a money-making machine (without blending into the AI-generated noise)
- How to use AI to enhance your messaging and save hours of content creation time
When: Tuesday, 4th of March
Can’t make it live? A replay will be available!
If you want marketing to be both simple and effective in 2025, this is the masterclass you don’t want to miss.
Let’s make your messaging magic – and your marketing a whole lot easier!
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