How to Sell Your New Offer Online as an Admin and Strategy Support Specialist
Welcome back to Messaging on the Mic!
This is the 4th and final instalment of this 4 episode mini-series inside the How I Do Content Podcast.
To recap these are the previous Messaging on the Mic Wizards:
- In Volume 1, I reviewed the messaging of a funnel and automation strategist.
- In Volume 2, I reviewed the messaging of a career coach.
- And in Volume 3, I reviewed the messaging of a motherhood mentor and matrescence guide.
Introducing this week’s wizard: An Admin and Strategy Support Specialist
This wizard is someone who can walk into your chaos (think 37 browser tabs, 4 calendars, and a client onboarding doc that’s half-written) and calmly say: “Don’t worry. I’ve got this.”
But like so many service providers who are brilliant behind the scenes, this wizard’s biggest challenge is getting in front of the right people.
In their own words: “I’ve relied on word of mouth until now… but I’m ready to scale beyond my inner circle. I just freeze when it comes to promoting my own stuff online.”
And the question they most want me to answer is: “What does my messaging need to say online to make a sale for my new service P.A. in a Day?”
So let’s get into it how to sell your new offer online, using my Bolt 3D Framework – because as you know messaging that doesn’t create Desire, Demand, and Differentiation… doesn’t convert.
DESIRE – What does your audience really want?
This wizard’s people aren’t just “disorganised business owners.”
They’re women running entire businesses solo – often doing client work, managing admin, marketing themselves online, delivering results AND trying to keep track of receipts, systems, and the ever-growing to-do list.
They’re sharp, capable, high-achieving women who’ve hit their capacity and know something needs to change. But instead of getting help, they’re silently drowning in a mess of sticky notes, mental tabs, and inbox chaos.
They don’t just want to “feel more organised.” They want:
- To log in and instantly find the right doc, template, or client file – without digging through Dropbox, Canva, and 3 different email threads.
- To stop rewriting the same email 10 times a week – and finally have templates for onboarding, follow-ups, and client comms ready to go.
- To run the day like the CEO they are – not the tech support, admin assistant, and content creator rolled into one.
And this wizard’s messaging does speak to this in their recent post that begins: “Imagine having your own Personal Assistant for a day… just to sort your life out?”
Love the concept – it’s clear, simple, and instantly relatable.
But right now, it’s skimming the surface of what their dream client actually wants.
Because this offer isn’t about “being more organised” – it’s about reclaiming time, energy, and sanity.
So if you want to sell your new offer online, show that.
Try this: “You’re spending hours searching for the right doc, rewriting the same client email for the 47th time, and juggling post-it notes like they’re a project management tool. In one day, we’ll clean it up, so you’ll walk away with a smoother back-end, client-ready templates, and actual space to focus on the work you want to be doing.”
Or: “You don’t need a 6-month retainer. You need one power-packed day with someone who gets it – and knows exactly what to fix first.”
Because your dream client desperately wants someone to walk in, take charge, and sort the mess – without making them feel like a failure for not having it all together.
They want the tabs closed, the workflows mapped, the emails ready, and the clutter gone – by tomorrow.
That’s the energy you need to lead with when you sell your new offer online.
When your messaging reflects your offer is fast, focused, done-for-you relief – that’s when it sells.
DEMAND – Why does it matter right now?
Here’s the thing about admin and systems…
Everyone knows they need it or that they should be better at it…but because it’s not always super urgent (unless something goes wrong), it always ends up on the “someday” list.
And there’s also a little bit of shame around not being better at it or on top of it – so what happens is they avoid doing these tasks.
Which is why your messaging has to make it matter to them now.
And that doesn’t mean fear-mongering or fake urgency – it means reframing the cost of not sorting this out.
Because the longer your dream client waits to get their systems and workflows cleaned up, the more time, energy, and revenue they lose to dropped balls, forgotten follow-ups, and decision fatigue.
Try this: “You’re already wasting hours rewriting the same emails, digging for files, and chasing tasks you forgot to finish. That’s time you should be using to serve clients, close sales, and make money. P.A. in a Day gets the back-end of your business sorted so you don’t feel like you’re always behind, overwhelmed, or wondering what you’ve missed – because you’re finally working with clear systems, organised files, and a to-do list that actually makes sense.”
Or: “If you wait until you ‘have time’ to get organised… you’ll never do it. This is your chance to hit reset before the next launch, the next offer, or the next wave of burnout.”
To sell your new offer online…
You want to name the urgency without making them feel like they’re failing.
You’re not saying “You’re a mess”, you’re saying: “You deserve support – now, not later.”
DIFFERENTIATION – Why you and why this offer?
Let’s be real: the online space is filled with VAs, OBMs and digital doers.
So if this wizard doesn’t clearly communicate what makes P.A. in a Day different – people will assume it’s just another done-for-you task service.
And when your offer sounds like something they’ve seen a hundred times before, they either tune out, price-shop, or put it in the “maybe later” pile – instead of recognising it as the solution they need right now.
But here’s what makes this wizard the obvious choice:
- You’re not locking them into a monthly retainer where it takes weeks to get one workflow sorted.
- You’re not waiting for them to tell her they need doing or sitting back until they send instructions.
- You’re walking into their business, identifying exactly what’s not working in terms of their admin and systems and fixing it in one day
That matters to your dream client because they’re already stretched thin so they don’t want to manage another person – they want someone who can walk in, take charge, and get it done.
So if you want to sell you new offer online, let’s say that.
“This isn’t ‘just a day of admin support.’ It’s a full reset of your business back-end – from someone who can spot what’s slowing you down and fix it on the spot.”
Or: “P.A. in a Day is for the high-achieving business owner who doesn’t have time to mess around. We streamline, systemise, and simplify – in one focused day.”
Because your ideal client has a problem that they need a solution for fast.
When your messaging makes it clear that P.A. in a Day isn’t a long, drawn-out process, but a done-in-a-day fix – it stops being something they keep putting off and becomes the obvious next step.
Messaging in action through your content
Now this wizard mentioned one of their biggest challenges is “Coming up with a plan and just getting my new service P.A. in a Day out there.”
Which is a very real (and very common) challenge – especially when your business has grown off referrals and word of mouth. Because suddenly putting your offer out there publicly can feel a little uncomfortable.
But here’s the thing: your dream clients don’t know you’re available unless you show up and tell them.
And right now, there’s one Instagram post that introduces P.A. in a Day. It’s a good start but here’s how this wizard can take this post from “nice idea” to “I need this now” using the Bolt 3D Framework.
DESIRE – Make the transformation specific
The post talks about getting organised, streamlined, and back in control – but it stops short of naming exactly what that looks like for their dream client.
Try adding: “You’ll walk away with your client onboarding fixed, your templates ready to go, and your business back-end finally making sense.”
That turns the desire into something concrete and something worth buying.
DEMAND – Show why it matters now
There’s a light sense of urgency with “introductory price ends soon” – but it’s not tied to the problem.
Try: “You’ve already lost too much time to chasing files, rewriting emails, and wondering what you forgot. This is your chance to sort it before the next launch or offer rolls around.”
That connects the offer to a real life scenario and positions it in a way that makes it feel like now is the best time to take action.
DIFFERENTIATION – Own what makes you the one
The post mentions “organised” and “streamlined,” but it doesn’t show how P.A. in a Day is different from a VA or admin package.
Try: “This isn’t another ongoing retainer where you wait weeks for results. This is one focused day where I walk in, fix what’s broken, and hand you back a business that runs smoother.”
That’s what makes this wizard the obvious choice and that’s what your messaging needs to make crystal clear to your ideal client.
The Big Question: What does my messaging need to say online to make sales?
So the truth is, P.A. in a Day is already a smart, high-value offer.
But it’s easy to underestimate just how clear your messaging needs to be – especially when you’re offering something that feels obvious to you.
Your dream client is feeling overwhelmed, behind, and quietly panicking that things are slipping through the cracks.
They’re not looking for someone to help with their admin…
They want:
- To reply to client emails without rewriting the same thing every time
- To onboard clients without scrambling for links, docs, or templates
- To get through the day without wondering what’s been done and what they forgot
So your messaging needs to say: “I know exactly what’s slowing you down – and I can fix it in one day.”
That’s what gets their attention. That’s what builds trust because it shows you understand exactly where they’re stuck and positions you as the one who can fix it, quickly and clearly, without adding more to their plate.
And one more thing?
If you want to make sales online – you have to talk about your offer more than once.
One post is not a launch strategy and your dream clients need to see your offer and messaging that speaks to desire, demand and differentiation multiple times, in different ways to build trust, see the value and take action.
Because then you’re making it obvious they need you (and PA in a Day) in their life immediately.
Ready to Make Your Offer the Obvious Choice?
If you’re listening to this thinking – “I know my offer is solid, but my messaging isn’t really selling it…”
That’s exactly what we fix inside The Obvious Choice Offer™ Workshop.
This is a free, 60-minute hands-on messaging workshop where we figure out what your dream client actually needs to hear and write it together, in real time.
We go live next Tuesday 8th July so make sure you save your seat here
