The Secret to Smarter Marketing: How to Use Data to Make Better Decisions
In your mind, you’re doing all the right things in your marketing – you’re posting consistently, sharing valuable content…
But you’re still not sure what’s actually working.
If you’re honest, your marketing strategy is probably more “post and hope it works” than anything else.
And this is the reality for more business owners than I’m sure would like to admit it – they’re making marketing decisions based on gut feel instead of grounded data, and that’s why they get stuck.
But the dog’s honest truth is marketing will feel a whole lot easier when you actually know what’s working and what’s not.
And that’s exactly what today’s episode of the How I Do Content Podcast is all about – learning how to use data to make better marketing decisions so you can stop guessing and start creating content that actually converts.
In this episode, you’ll learn how to use data to make better marketing decisions so you can stop guessing and start creating content that actually converts.
Let me introduce you to Brooke
I’m joined by the brilliant Brooke Huckerby – founder of Penn & Lytics, Marketing Analytics Strategist, and self-confessed data translator for real-world marketing.
With over a decade in digital marketing (eight of those years spent deep in analytics) she’s the wizard who can turn messy data into clarity, confidence, and results.
Brooke doesn’t believe in vanity metrics or overcomplicating things. Instead, she makes data feel doable, useful, and even a little bit fun – yes, really.
The Truth About Smarter Marketing
If you’ve ever found yourself wondering what’s actually working in your marketing, Brooke’s approach will change the way you think.
She breaks down how to use data to make better marketing decisions by focusing on simple, actionable metrics that give you real insight into what drives your audience to take the next step.
No more posting and hoping. No more guessing which offer will sell or which post will perform.
When you understand your data, you can see exactly what your audience wants – and create content that connects and converts.
Because data isn’t there to stifle your creativity; it’s there to support it.
As Brooke shares in the episode, numbers and creativity aren’t enemies – they’re the ultimate power couple.
In this episode, we talk about:
- How to stop posting and hoping – and start making smarter, data-driven decisions in your marketing
- The simple metrics every business owner should track to know what’s really working
- Why your data holds the clues to what your audience actually wants
- How creativity and data can work together to make your marketing more effective (and fun)
Once you know how to use data to make better marketing decisions, everything in your business becomes easier.
You’ll save time by focusing on what’s working, create more of the content your audience loves, and build the confidence that comes with knowing your marketing isn’t a guessing game anymore.
So if you’re ready to take the guesswork out of your marketing and start making smarter, data-driven decisions – you’re going to love this one
Connect with Brooke
- Follow Brooke on Instagram @pennlytics
- Watch the Metrics that Matter Masterclass here
- Join the Waitlist for Smarter Marketing here
- Watch The Penny Campaign here
- Find out more here
Want More?
Instagram: @thesocialbolt
Watch my 12 minute Make Your Offer The One Mini Training here
Join the Micro Messaging Waitlist here
