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Sell Online? Here’s the Number 1 Trend you DO need to follow

At this time of the year, you’ll start to see a lot of business and marketing experts sharing their trends and predictions for 2025.

In fact, I’ll be running a bonus live training on my 2025 messaging trends and predictions for the Wizards who join Micro Messaging, so make sure you sign up before doors close to hear those!

In this episode of the How I Do Content Podcast, though, I want to dive into what I believe has been the biggest trend of 2024 so far…

And I believe this one will also stick around into 2025 because it’s not actually a trend, but it’s definitely something a whole lot of people have been focusing on this year. 

2024 has been the year of the PIVOT. 

So, if you sell anything – let’s talk about the importance of the pivot, and why it’s an essential part of your messaging and marketing strategy, now and into 2025.

Sell Online? Here's the Number 1 Trend you DO need to follow

The difference between pivoting and following trends 

If you’re confused between the two – you’re not alone. 

Thanks to social media, it can seem like every new feature or tool is essential to your success. But the truth is, while trends are often superficial and short-lived, a pivot is a strategic change grounded in real needs and insights.

Pivoting is a deliberate shift in your business or marketing approach based on clear, relevant changes in your industry, your client’s behaviour, or your own brand direction. Unlike trends, pivots are about meeting your clients where they’re at and are guided by data, observation, and insight – not by hype.

So knowing the difference will save you time and energy, and, most importantly – keep your messaging authentic and aligned with what matters most to your ideal clients.

Here’s an example of a messaging pivot vs a messaging trend:

A messaging trend could be a seasonal content fad, like using the latest trending song or meme. Over Halloween, you might’ve seen the “It’s a haunted house but…” trend.

The thing to remember here is that if you’re creating content just to stay on-trend without connecting it to your brand story or values or ideal client – it’ll probably just drive vanity metrics (like views) but not conversions or lasting client relationships.

A messaging pivot on the other hand – let’s say you work with a lot of clients in industries who have been impacted by the current economy. You notice they’re becoming more discerning about spending, focusing on essential purchases over “nice-to-have” ones. So, to pivot, you might shift your messaging to highlight how your offer is a long-term investment, or you might speak to the return on investment. So you emphasise its value over everything else. 

Pivoting is intentional, focused on your ideal client’s evolving needs and challenges, and is designed for longevity.

Meanwhile, following trends is reactive, platform-focused rather than client-centred, and usually driven by FOMO – everyone else is doing it, so I should too.

Consumers are savvy – they notice when brands and businesses are being authentic and intentional versus just following the crowd. 

So, for the love of dogs, instead of trying to keep up with every new social media trend – make intentional pivots grounded in your client’s real needs and desires. 

How to decide if a trend is worth following

Social media platforms are constantly updating their algorithms and promoting new formats because their goal is to keep you on the platform and engaging for as long as possible – that’s how they make their money!

So obviously it’s common for businesses to feel like they need to adopt every new trend that “Instagram says” is the next big thing.

But the dog’s honest truth is that not all trends serve your business. So following everything the platform tells you to can end up diluting your message, confusing your audience, and wasting your time.

So here are some questions I recommend asking yourself before jumping on a trend:

    1.  Does this trend align with my core message?
    2.  Will this trend resonate with my ideal clients?
    3.  Am I adding genuine value with this content?
    4.  Is this sustainable for my content strategy?
    5.  Is this trend helping me build long-term relationships?

Remember that your community and your dream clients want to see YOU, not an imitation of every other account out there. 

You want to focus on messaging and marketing that’s timeless, valuable, and authentic to who you are – because that’s what makes you stand out and attract dream clients on repeat. 

The trends you should be following are the ones that are client-driven and relevant right now

It’s the businesses that truly understand and adapt to client-driven shifts that are poised to make the biggest impact now and into 2025. 

By observing these real-world trends and tailoring your message to resonate with what your audience actually cares about – you’re ensuring your business remains relevant and valued regardless of what’s happening economically, socially, or technologically.

There are some key messaging shifts your audience needs to see from you so that you become the only option in their mind.

#1. The economic landscape and the cautious buyer

Economic uncertainty has made people more selective about where they spend their money. Many consumers are re-evaluating their spending, prioritising purchases that feel truly necessary, meaningful, or aligned with their values.

It’s up to you to highlight how your offer meets a core need or solves a problem in a way that’s worth the investment.

#2. The desire for transparency and authenticity

People, now more than ever, crave authenticity. They want to know the human behind the business, not just the perfect and polished aesthetic for social media.

It’s why I ALWAYS talk about the importance of differentiation – it’s the biggest thing missing in the online space right now. 

Let your audience know the “why” of your business, your unique processes and methods, and how you genuinely give a shit about them and their desires.

#3. The prioritisation of personalisation and relationships

With so much noise online, people are craving personal connection. They want to feel seen, heard and understood – that you “get” them and their unique needs.

It always comes back to making your messaging and marketing a reflection of what’s going on for your ideal client RIGHT NOW. 

When you focus on your clients’ lived experiences, values, and evolving needs – you create messaging that resonates on a deeper level. And this sets your business apart from the muggles. 

If you want to up-level your messaging to speak directly to your ideal client and activate them to move into being a fast YES to working with you…

Sign up for Micro Messaging

Teaching you to create unique micro-messaging that helps you make money, regardless of what’s trending or what’s happening in the economy, is my jam.

Inside Micro Messaging, you’ll learn my step-by-step micro-messaging process from start to finish – it includes everything I use in my business, and support my clients with in theirs. 

When you sign up before the 21st of November you get:

    • Instant (and lifetime) access to the content, so you can jump straight in as soon as you sign up
    • My bonus live training, where I’ll share my thoughts on what you can expect in messaging and marketing in 2025
    • Access to the 3 live Q&A calls I’ll run in 2025, so you can binge the content and then come and ask me all your messaging questions

Micro Messaging is everything you need to set yourself up for success and create incredible magic (and money) in your business for the rest of the year and into 2025.

Early bird pricing ends on 13th of November, so make sure you sign up today to save $500 off the full price of the program!

Sell Online? Here's the Number 1 Trend you DO need to follow

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⚡️ Instagram: @thesocialbolt

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HELLO, I’M TAHRYN
(AKA NED’S MUM)

Content & launch wizard, business coach, podcaster & your new teacher

Combining my love of writing and degree in marketing, my services are designed specifically to support businesses (like yours) with their online strategy and content must-haves

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