Want more leads? Do this

One of the things business owners tell me on repeat is that an increasingly competitive and noisy online space means a lack of quality, consistent leads coming into their world.  

And, as we head into peak launch season, one of the most important things you need to focus on in your launch prep is not only attracting those leads, but also nurturing them so that when it comes time to launch, they’re ready to buy.

Let’s be sirius: this is actually something you need to focus on all year round, not just at launch time. Because here’s the thing – just because someone comes into your world today, doesn’t mean they’ll immediately buy from you.

Everyone follows their own unique customer journey, so it’s up to you to have different pathways open and available for them to discover you, connect with you, trust you, and then buy from you. 

How do you attract leads who are as hot as Harry Styles and ready to buy?

In this episode of the How I Do Content Podcast, I share 4 things you can do to get more leads in your business. And, because the customer journey is never linear, I’ll also tell you how to maximise your lead generation opportunities.

1. Review & refine your messaging

I know what you’re thinking – “Dog damnit, Tahryn, just tell me how to attract more leads!”

Let me be real with you, wizard – if you have people in your audience that are just there but not engaging, not signing up for your free stuff, and not buying… 

What makes you think MORE NEW LEADS will make things any different?

If the people already in your audience aren’t moving through your intended customer journey right now, it’s a sign that your messaging could be the problem.

And if you want to identify your exact messaging problem – go and download a copy of my FREE marketing audit where I take you through the signs that it IS your messaging that’s the problem.

If you want to attract more leads, your messaging needs to hit the 3 essential elements of micro-messaging – desire, demand and differentiation.

So take a look over your messaging and answer these 3 questions:

1. 1. Does it speak to what your ideal client desires? Not what you think they desire – but what they actually desire? 
      
   2. Have you made it clear how your offer helps them get what they desire?
   3. Have you highlighted why YOU are the wizard to support them on their journey?

If you’re missing any of these elements (and, spoiler alert, #3 is usually the one that’s missing), then your messaging isn’t complete – and therefore your ideal client isn’t going to progress through the customer journey as you want them to. 

Before you create or do anything else – take the time to review and refine your messaging.

The best way to maximise the number of leads coming into your world is to get the people already there to move. Otherwise, you’ll keep repeating the same pattern – attracting new leads who don’t take any action. And without action, there will be no sales. 

2. Create a lead magnet

As the name suggests, creating a lead magnet will help you attract more leads.

…but don’t create just any kinda lead magnet. Your lead magnet needs to:

1. 1. Be super desirable and relevant for your ideal client – something they actually want and need help with
   2. Makes sense from a customer journey perspective. It needs to align with your business, your brand, and your offers, and facilitate people to take the next step and move towards the ultimate goal – buying from you

There’s literally no point creating a lead magnet if it doesn’t do these 2 things. 

When I’m working with my clients to create their lead magnets, I always ask them this question: “What’s the first step your ideal client needs to take before buying x offer?” 

Sometimes it helps to map out your customer journey. Start with the end goal of them buying a particular offer, and then reverse engineer the steps they need to take to get to that point. 

Your lead magnet can help them take their first step forward in your customer journey. 

Lead magnets are the perfect tool for attracting new leads, BUT (and it’s a big one) – so many people make the mistake of creating an epic lead magnet and then sitting back and waiting for the leads to find them.

There’s more to getting leads than just creating the lead magnet. 

How to maximise the number of leads you generate from your lead magnet

1. 1. Have an email nurture sequence for someone downloading your lead magnet that leads them to take the next step in your customer journey. Remember, your customer journey isn’t just one step.
   2. Run some ads to your lead magnet to get in front of more people without having to post more on Instagram. Side note – you don’t have to spend a lot.
   3. Have your lead magnet visible at all the relevant touch points – have a banner or pop up (or both) on your website, at your link in bio, and in your email signature 
   4. Actively promote it in your content. I did it with mine in this episode – did you catch it? Share it on stories, share it in your email newsletters, share it in your podcast episodes – share the shit out of it! 

If you’re going to create a lead magnet to get more leads – then use it to do that! 

3. Prioritise collaborations 

I personally believe this is one of the most powerful ways to generate more leads into your business.

This looks like collaborating with other businesses who might have your ideal client in their audience and vice versa – the best kind of collaborations are two-sided.

There are many different ways to collaborate, including:

• Being a guest on a podcast 
• Running a guest masterclass
• Contributing to a bundle 
• Co-hosting events or workshops
• Content collaborations such as Instagram Live, Stories Takeover, Collaboration Posts
• Referral or Affiliate Programs 

I recommend writing a list of the business owners you want to collaborate with, and then crafting an email pitch about your potential collaboration. 

For the love of dogs, TAKE THE TIME to craft a pitch that shows you’re sirius. Don’t copy and paste your pitches with generic, basic witch copy. Make it personalised to the individual and highlight exactly what’s in it for them and their ideal client, and how you intend to make this collaboration a success. 

I receive a whole lot of pitches to be on this podcast, and the truth is that very few become a guest because their pitch lets them down. I’ve created and nurtured a very magical community – I did that, and if you want to be in on the magic, you gotta give me a good reason why. At the end of the day – I run a business, so a collaboration has to be mutually beneficial. 

So don’t just pitch to every Harry, Ron, and Hermione – be intentional, be prepared, and be considerate. 

How to maximise the number of leads you generate from a collaboration

1. 1. Actively promote the collaboration – share about it more than once. In the lead-up and after it. Make the most of the opportunity! 
   2. Always think about the next step you want people to take after discovering you, and make sure it’s set up to nurture them! For example: if you’re a guest on a podcast, most hosts will give you an opportunity to share how people can connect with you outside of the podcast – direct people to your lead magnet or a place where they can learn more about you and connect with you further. 

With your collaborations, think big picture – not just focusing on the collaboration itself, but how you can maximise the opportunities following the collaboration. 

4. Reconnect with your warmer leads

Most business owners hyperfocus on attracting new leads and forget they already have people in their audience who are probably much closer to buying from them.

Look to nurture those people before spending all your time and effort chasing the shiny new followers – believe me when I say that it’s a whole lot easier! 

Nurturing warm leads is just as important as getting new leads – again, it comes down to whether you want more followers or more sales. I know what I’d prefer! 

Practically, this could look like:

• Taking note of the sales conversations you’re having with humans in your world even if they don’t end up buying from you during a particular launch
• Reach out to the people who have taken a specific action that indicates they’re considering their purchase – for example, send a follow up email to the people who click the link in your promotional emails

Now, I know what you’re thinking… “uggghhh, Tahryn, I don’t want to annoy people…”

So let me offer a different perspective – what if the person who clicked through to the sales page was ready to enter their credit card details when their dog started vomiting on the floor, so instead of hitting that ‘buy now’ button, they were distracted and their purchase was interrupted? You get $0.

What if you send them a reminder or a follow-up email, and it prompts them to finish their purchase, and you make money?

Again, I know which I’d choose. 

Here’s the thing – of course you need a consistent flow of quality leads coming into your business…

…BUT you also need to be able to convert them into sales. 

Leads mean nothing if you can’t do that.

You need a strategy to not only attract the leads, but also the marketing to nurture those leads and turn them into sales.

And that’s exactly what you and I can do together during your 1:1 Biz Wizard Intensive… 

Sign up for a Biz Wizard Intensive

6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer’s entire strategy, mico-messaging, and marketing.

You’ll finish our 6 weeks together with a personalised process that you can replicate to attract Beyonce-level clients on repeat!

From lead generation through to nurturing your relationships and ultimately converting into sales –  together we consolidate all the pieces of the puzzle into a repeatable framework.

There are currently 4 spots remaining at the special launch price, so let’s create magic together – click here to find out more.

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