How to build authority through your copy + content.
Let’s be real – there’s a lot of advice online about how to “build authority” in your content.
Advice like…
Show up every day and the right people will find you…
Just keep adding value and it’ll pay off eventually….
Talk about your client results more…
But no one tells you the practical things you can do to actually “build authority” through your copy and content.
Until now! Because on today’s episode of the How I Do Content Podcast I’m joined by the magical Sarah Marriott.
Let me introduce you to Sarah
Sarah is a Melbourne-based brand messaging strategist and copywriter who helps creative service providers sound like the expert and sell their services with copy that reflects who they are (minus the fluff, the cringe or the vanilla vibes).
She’s a former graphic designer turned word wizard who’s obsessed with translating messy, cool ideas into clear, one-of-a-kind messaging that gets the right people to your website – and actually makes them want to buy.
Sarah’s also a dog lover so obviously she’s the best kind of wizard!
In this episode, we talk about:
- What it really takes to build authority online through your copy, content and marketing
- How to use your website and words to build trust so dream clients actually want to work with you
- Why personality-packed messaging (not being the loudest muggle online) is what sets you apart
Connect with Sarah
Follow Sarah on Instagram@sarahmarriottcopywriter
Grab your FREE go-to copywriting guide here
Find out more here
Want More?
Instagram: @thesocialbolt
Watch my 12 minute Make Your Offer The One Mini Training here
Join the Micro Messaging Waitlist here
