Let me take you behind the scenes and play out a conversation that happens on repeat with my clients during a launch…
They’ll say to me: “But Tahryn, I feel like I’m repeating myself and saying the same thing again and again and again.”
My response: “Yeah, that’s kinda the point”
And while I’d love to do a mic drop and make this the quickest episode in How I Do Content Podcast history…
…I’m instead going to explain myself and tell you why repetition isn’t a bad thing. In fact, it’s actually essential if you want it to have the intended impact – attracting Beyonce-level clients on repeat.
If you feel like your messaging is getting a little repetitive and you’d rather cast The Cruciatus Curse than talk about your offer one more time – listen in or read on!
Repetition is the goal
Far too often business owners don’t talk about their offers or repeat themselves nearly enough.
As someone who is chronically online – I don’t think I’ve ever thought to myself that someone is talking about their offer or repeating themselves too much.
Because the way I see it – you started a business right? And isn’t the whole point for you to make money to stay in business?
Repetition in your messaging is essential if you want to make sales.
It’s also essential if you want to build a stand-out brand and become known as that witch for the work you do.
Repetition helps build recognition and awareness, and this leads to trust. When people hear a consistent message from you over time, they start to recognise it, expect it, and, most importantly, trust it. Think about Nike, Apple, and Coca-Cola – their messages are consistent, almost predictable, and yet they’re incredibly effective.
Ultimately, repetition is what builds brand awareness and trust from your community, which leads to consistent sales.
And let’s be honest – the reason you do feel like you’re being repetitive is because it’s your entire world – you’re in the thick of it, doing it, so naturally it’ll feel that way to you.
Do you think you would remember me as the Biz Wizard who loves dogs and drops Harry Potter references in her copy wherever possible IF I didn’t talk about these things on repeat?
At every touchpoint.
On every marketing channel.
In all my content.
My brand and business are built on repetition.
Impactful brand messaging = repetition, repetition, repetition!
Humans need to see a message multiple times before taking action
Of course, yes, there are people who are more instinctive when they buy…
BUT most muggles need to see a message at least 21 times for it to sink in and get them to a point where they’re ready to make a purchase decision.
If you think about the number of marketing messages you see as soon as you go onto Instagram or turn on the TV or walk through a shopping centre – the competition for your attention is FIERCE (and the same goes for your ideal client).
Not everyone will see that one piece of content about your magic new service…and they probably won’t see the second piece either!
Yes, it would be amazing if everyone bought from you as soon as you mentioned your offer – but it doesn’t work like that.
Expecting it to be that easy, or getting frustrated when you have to talk about your offers on repeat, is a little ridiculous because it’s something that comes with the territory of running a business.
It’s what you signed up for – so you gotta get comfortable repeating yourself.
And look at it this way – at least you know what to say, right?!
When repetition becomes a problem
There is a fine line between good and bad repetition.
Good messaging repetition is NOT…
This is my offer…
It includes this…
It’s awesome…
Buy it now…
This is my offer…
It includes this…
It’s awesome…
Buy it now…
This is my offer…
It includes this…
It’s awesome…
Buy it now…
…And then continuing to show up and share this messaging alongside the same Canva graphics every single day. There is such a thing as bad repetition – and this is it!
Good messaging repetition is saying the same thing in different ways.
It’s saying:
-
- My offer helps you to xyz
-
- This is why xyz is essential
-
- How my client went from this to achieving xyz
-
- Why I’m the wizard to help you get xyz
There are endless ways for you to talk about your offer that gets people to buy from you without simply repeating what’s included.
If you feel like your messaging is repetitive it’s probably because you ARE simply repeating the features over and over. Instead of actually selling your offer, you’ve made the features of your offer the centre of your marketing messaging.
And this IS a problem!
If your message never evolves or adapts, people might stop paying attention…
Plus, you’ll ALSO bore the shit out of yourself and that’s not the vibe or the mindset you want when it comes to marketing and selling your offers. You want to feel excited, because then it makes it a whole lot easier to show up and talk about your offers.
How to talk about your offer: the good messaging edition
Here are some prompts to get you thinking differently about your offer, and to start talking about it without simply repeating its features:
- What’s one transformation / outcome of your offer that your ideal client might not know about?
- What does this transformation / outcome mean for your ideal client?
- How is it different from what they’re currently experiencing?
- What’s your unique process or perspective that makes you different from every other [insert what you do here] out there?
- What techniques, tools and strategies do you bring to the table?
- What does your ideal client need to know about YOU to make them confident to hit that ‘buy now’ button?
You can also repeat the same messaging in different formats across different channels, using different examples, stories, and case studies.
It’s all about changing your perspective and the perspective of your audience. Look at it from all different angles – how can you reframe your messaging and speak to different elements?
Strategic repetition of your messaging isn’t just about keeping your audience engaged; it’s about getting them to take action. It’s why engagement should never be the only metric you focus on.
When your messaging is clear, consistent, and varied enough to stay interesting, it sticks in people’s minds. And when they’re ready to buy, guess whose name comes to mind first? Yours.
That’s the power of repetition done right. It helps your audience feel confident in their decision to choose you because they understand who you are, what you offer, and why it matters.
So don’t be afraid to be repetitive. Most of the fears that come up for business owners are ego-driven.
I know I’m ok to feel like I’m repeating myself if I’m making repeat sales – what about you?
Sign up for a Biz Wizard Intensive
If you want to workshop your messaging and get clear on the different angles required to make sirius money selling your offers – let’s do it together inside my Biz Wizard Intensive.
6 weeks of 1:1 DONE WITH YOU mentoring to map out your offer’s entire strategy, mico-messaging, and marketing so you’ll never have a problem with repeating yourself again.
Let’s create magic together – click here to find out more.
Want More?
⚡️ Instagram: @thesocialbolt
⚡️ Take the quiz! Discover Your Unique Blend of Content Magic here
⚡️ Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business here
