The real MVP of your content creation is NOT your social media channels.
It’s actually a marketing channel that you own…
That’s not at the mercy of an ever-changing algorithm..
And that gets you a VIP invite straight to the front of the line and in front of your soulmate clients.
If you hadn’t guessed, it’s email marketing.
Now it still blows my mind when people tell me they don’t have an email list!
And if you’re guilty of this content marketing sin – no need to stress – today’s guest on the How I Do Content Podcast is here to help.
I’m talking to email marketing wizard Yael Keon.
Let me officially introduce you to Yael
Yael is an email marketing consultant with 20 years marketing & strategy experience working in international corporations from high level strategy right down to day to day marketing administration.
With a unique ability to see the big picture and map out practical steps to achieve results, Yael now helps small business owners to navigate their way through the world of email marketing, helping them find the right strategies and methods for their unique business. This is done through The Email Experience membership, group programmes and one on one consulting projects.
With a strong educational background including a Bachelors of Commerce, an MBA and a lot of self study, Yael believes that by being taught the right principles and given the right tools, you can run a business that supports your lifestyle of choice.
Yael is actually one of the first email lists I joined back while I was studying marketing at uni and I’ve learnt so much from her in regards to the power of email marketing and why it’s an essential piece of your content creation puzzle.
There’s so many gold nuggets in today’s episode – from how to come up with content ideas for your emails, to the email automations you must have in your business and how you can use email marketing to work smarter not harder.
I know you’re going to love this episode – so let’s do this.
Things You’ll Learn in This Episode of How I Do Content
- Why email marketing is the real MVP of your content creation
- How to come up with content ideas for your emails
- The MUST HAVE email automation you need in your business
- How you can use email marketing to work smarter not harder