Why Representation Matters with Annie Gichuru

When I started this podcast it was always my vision to share the voices of amazing humans who I’ve been fortunate to learn from…

So in today’s episode of the How I Do Content podcast I’m talking to one of my all-time favourite teachers – Annie Gichuru.


Let me officially introduce you to Annie

Annie is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build culturally & racially diverse, inclusive and equitable businesses.

Annie has become a leading Diversity, Equity and Inclusion (DEI) coach & consultant for online entrepreneurs, most notable of which is her partnership with The Beautiful You Coaching Academy, where she supports trainees and coaches.

She is deeply passionate about representation through a racial justice lens, and combines her experience as an internationally certified life coach, her love of storytelling, and her extensive career as a Human Resource specialist to deliver REPRESENTED – a transformational online program, which has been described as ‘a must for all business owners who are ready to build a culturally and racially diverse, inclusive and equitable business’.

I completed the last round of Represented and it was such a powerful container to be part of.

Following the death of George Floyd it became really clear to me that there were some real blind spots in both my life and business and that I needed to make changes and do the work.

And I knew that Annie was the person I wanted to learn and unlearn alongside of.

Annie’s grace, gentle spirit and passion for a racially equitable world is setting her apart in the coaching and personal development industry as a compassionate educator with an incredible space holding ability.

Annie has called Australia home for more than 20 years, having relocated from Kenya as an international student. She now lives in New South Wales with her husband and 2 young children.

In today’s episode Annie & I chat about why representation matters and how you as an online business owner can create a diverse, equitable and inclusive business.

This is such an important conversation that ALL business owners need to hear.

Things You’ll Learn in This Episode of How I Do Content

  • Why representation matters
  • The impact of a lack of representation in your business
  • How you as an online business owner can create a diverse, equitable and inclusive business.
  • Why DEI work is a non-negotiable for business owners and how you can overcome your fears

Connect with Annie Gichuru

  • Follow Annie on Instagram here
  • Sign up for the FREE LIVE TRAINING – “Allyship in Action” here
  • Download Annie’s FREE Guide – “How to become a genuine ally and advocate for POC” here
  • Join the Waitlist for REPRESENTED here
why representation matters

Want More?

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Content & launch wizard, business coach, podcaster & your new teacher

Combining my love of writing and degree in marketing, my services are designed specifically to support businesses (like yours) with their online strategy and content must-haves


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