Why Authenticity is ALWAYS Trending
At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity...
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Beyond $10K Months: Redefining Small Business Success
When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where...
How to Reignite Your Creative Spark to Make Marketing Magic
Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors has swooped in and...
Consistency: My Secret Spell for Keeping My Marketing Magical
Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes ...
Why Your Content Isn’t Converting Clients and How to Fix It
I see you, wizard… You feel like you’re creating ENDLESS amounts of content, but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! If you’re...
Master the Dark Arts of Repurposing Content for Marketing Success
I don’t know about you, Wizard, but I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck,...
The Power of Desire: Messaging and Marketing that Sells
If you want people to buy from you – you need to give them a reason to. That might seem obvious… but it often blows my mind how many people think simply having a “no-brainer” offer is good...
3 Content Creation Hacks to Supercharge Your Small Business
Creating content can often feel like it’s your full-time job! Unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time...
Birthday Reflections: Life and Business Intentions for the Year Ahead
It's my 39th birthday. It honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s...
What the Super Bowl Can Teach You About Marketing Your Small Business
The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend,...
My Unique Coaching, Copywriting & Content Creation Solution to Boost Your Small Business
Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over...
Insta-Wizardry: How I Became Fully Booked From One Social Media Post
Can you really become fully booked from one social media post? I recently shared a post on Instagram that beat the algorithm (take that Zuckerberg) and fully booked my business for Q1....
My Foolproof Guide to Money-Making Marketing in 4 Steps
Your money-making marketing machine awaits... The ultimate goal of marketing in your small business is to give your ideal clients and customers the information required to nurture them from...